“…However, agility cannot simply be implemented by procedures or rules, because it is an inimitable and nonsubstitutable strategic advantage (Ngai et al, ) that results in superior performance in the long term. Studies have identified several factors enabling supply chain agility, including flexibility (Ngai et al, ), market sensitivity (White, Daniel, & Mohdzain, ), scalability (Holmqvist & Pessi, ), and integrative processes (Sarker, Munson, Sarker, & Chakraborty, ). For many platforms, achieving agility requires e‐commerce activities to be integrated into the value chain at both the front end (marketing and sales, customer services, and outbound logistics) and the back end (operations, technology development, and procurement) (Markus, ; Zhu & Kraemer, ).…”