2013
DOI: 10.1590/s0103-65132013005000037
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Agregação de pontos de vista de stakeholders utilizando o Value-Focused Thinking associado à mapeamento cognitivo

Abstract: Este artigo propõe uma nova abordagem para agregação das opiniões de diferentes stakeholders baseado na utilização do Value-Focused Thinking associada ao mapeamento cognitivo. Esta abordagem proposta foi aplicada para a determinação do preço de venda, concentrando-se no caso particular de uma farmácia de manipulação da região Sul do Brasil, o que propiciou um melhor entendimento do problema pelos envolvidos. Este artigo também identifica as implicações de se trabalhar com um grupo de stakeholders isoladamente,… Show more

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Cited by 14 publications
(7 citation statements)
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“…Is it a means to reach a more important objective or is it of value in itself? The results of cognitive maps can be presented in the form of an objective hierarchy to enhance value-focused thinking, to which multiple criteria decision analysis may then be applied to aid in making optimal decisions (Mendoza and Prabhu 2005;Innes et al 2005;Almeida et al 2014).…”
Section: Methodological Orientationmentioning
confidence: 99%
“…Is it a means to reach a more important objective or is it of value in itself? The results of cognitive maps can be presented in the form of an objective hierarchy to enhance value-focused thinking, to which multiple criteria decision analysis may then be applied to aid in making optimal decisions (Mendoza and Prabhu 2005;Innes et al 2005;Almeida et al 2014).…”
Section: Methodological Orientationmentioning
confidence: 99%
“…By structuring the objectives, it could be helpful for providing better understanding of a decision context (Morais et al, 2013;Almeida et al, 2014;Selart and Tvedt, 2011). VFT has been widely applied to various and diverse fields: (a) in safety performance of marine transportation (Merrick et al, 2005); (b) in prioritization of improvements in watersheds management in central Virginia (Merrick and Garcia, 2004); (c) in an electric utility in Canada (Keeney, 1992); and (d) in three environmental scenarios concerning the northeast of Brazil (water management, information technology strategic planning in a public energy company and in the disposal of plaster waste from building sites) (Morais et al, 2013).…”
Section: Value-focused Thinking (Vft)mentioning
confidence: 99%
“…The goal is to improve the management change process that has become apparent when a new departmental Manager has been appointed and a substantial change in the strategy design is expected. Although the combination of SODA and VFT has been the focus of some recent articles (Almeida et al, 2014;Mondadori et al, 2014), in this paper we propose a systemic framework that explicitly combines elements of Soft OR methodologies. Two well-known UK-originated PSMs (SSM and cognitive mapping) are used in combination with two intervention facilitators techniques, Value-Focused Thinking and Value-Focused Brainstorming to tease out the complexities of this new situation and to design, implement and monitor a new strategy.…”
Section: Conclusion and Recommendationsmentioning
confidence: 99%
“…Therefore, there is a balance of quantitative and qualitative information in the aggregation process. Almeida et al (2014) presented a methodology for aggregating opinions based on interviews with stakeholders. The value-focussed thinking methodology was used to identify the values and concepts of the participants individually and then sort "fundamental objectives" and "means objectives."…”
Section: Cognitive Maps Aggregationmentioning
confidence: 99%