Aktivitas Digital Public Relations Dalam  Akun Instagram @Ortuseight

Rona, Ni Made; Sufa, Siska Armawati; Ratnasari, Eny

doi:10.25299/medium.2022.vol10(1).9149

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…Pemakaian merek hijrah pada nama produknya, dapat menjadi identitas dan ciri tersendiri bahwa Elmika Hijrah mampu menjadi pilihan fashion yang tepat bagi umat (Rona et al, 2022). Sebut saja merk fashion yang dimiliki beberapa artis yang berhijrah yaitu Shireen dan Sazkia Sungkar, Laudya Chintya Bella, Dewi Sandra.…”

Section: Pendahuluanunclassified

“…Hal ini menngungkapkan bahwa aktivitas komunikasi di lini media sosial khususnya Instagram sudah banyak diminati oleh berbagai brand fashion khususnya pakaian muslim. Rona et al (2022), menyatakan bahwa betapa pentingnya penggunaan media sosial Instagram oleh brand fashion, karena Instagram sebagai media sosial yang berbasis visual juga sangat sesuai dengan brand fashion yang menampilkan keindahan Dalam melakukan serangkaian kegiatan komunikasi tentunya memerlukan perencanaan strategis yang terarah sehingga implementasinya dapat berjalan dengan baik dan tujuan yang telah ditetapkan dapat tercapai. (Holtz, 2002) mengungkapkan strategi dalam perencanaan komunikasi terdiri dari the goals, strategies , dan objectives.…”

Section: Pendahuluanunclassified

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Aktivitas Cyber Public Relations Elmika Hijrah Melalui Media Sosial

Hani,

Risanti

2023

Visikom

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This research focused on the implementation of Cyber Public Relations activities through the use of social media. Cyber Public Relations activities are increasingly being carried out by Public Relations practitioners in line with the increasing internet users in Indonesia. The purpose of this study was to determine how the campaign activities carried out by Syar'i Muslim clothing companies through the implementation of Cyber Public Relations which focused on the use of social media through the stages of strategic communication planning. This research uses a qualitative case study method with data collection through observation, documentation and in-depth interviews with the owners and employees of the companies that are the research objects. The results showed that in campaign activities, the object under study had determined the values in Hijrah to be communicated in the implementation of Cyber Public Relations. In the communication media selection stage, the company uses social media Facebook, Twitter and finally focuses on using Instagram. As for measuring the effectiveness of the campaign, it has not been done optimally because it is only seen from the number of followers, likes, comments and shares obtained from each content uploaded on social media.

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Section: Pendahuluanunclassified

Aktivitas Cyber Public Relations Elmika Hijrah Melalui Media Sosial

Hani,

Risanti

2023

Visikom

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G20 Summit Coverage on Television Media: Quantitative Framing Analysis on Three National Television News Programs

Irwanti,

Morissan

2023

Pancasila Int. J. Appl. Soc. Sci.

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Indonesia for the first time in history became the chairman and acted as the host (presidency) of the Group of 20 (G20) cooperation forum which was held in November 2022. As the holder of the G20 presidency, Indonesia's role was highlighted and received full attention from various mass media, both national and international. The media with its hegemonic interpretation can create a positive or negative image of the government and the state. In the production and dissemination of news, the media represent countries, regions, and continents by constructing concepts, images, and identities as conveyed by the selected news source. This study aims to explore how television coverage in Indonesia represented by three national news televisions (TVOne, Metro TV and Kompas TV) chooses news sources, framing, and determines the tone of news for the G20 Summit in Bali, Indonesia. The method used in this study is comparative content analysis with the Chi-Square test to determine whether there are significant differences among media in the use of news sources, framing, and news tone. The results showed that most of the news broadcast by the three national television media was frameless, which was 52%, while the most widely used frame was conflict and attraction in the same percentage at 15%. Most of the news content from the three television media about Indonesia's leadership in the G20 was delivered in a positive tone, and there was no significant difference between the three media in terms of news content.

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Aktivitas Digital Public Relations Dalam Akun Instagram @Ortuseight

Cited by 2 publications

References 6 publications

Aktivitas Cyber Public Relations Elmika Hijrah Melalui Media Sosial

Aktivitas Cyber Public Relations Elmika Hijrah Melalui Media Sosial

G20 Summit Coverage on Television Media: Quantitative Framing Analysis on Three National Television News Programs

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