Akzeptanz mobiler Kundenkarten

Mann, Andreas; Prein, Jan

doi:10.1007/978-3-540-85296-4_14

Cited by 2 publications

(1 citation statement)

References 19 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Suppose a consumer is faced with an acceptance decision for or against an object. In that case, a comparison usually takes place between this new attitude object and previous attitudes towards related and higher-level attitude objects (Mann and Prein, 2008). Consumers must have a positive usage attitude towards frugal household appliances for them to lead to an actual purchase.…”

mentioning

confidence: 99%

Purchase intention of frugal household appliances among generation y in Germany – modified tam approach

Schneider

2021

MMI

View full text Add to dashboard Cite

Frugal innovations are characterized by a focus on the core product functions, high product quality, and the reduction of raw material and financial resources across the entire value chain. They were initially developed for people in emerging countries and focused on the unmet needs of people at the bottom of the pyramid (BOP). Different researches show that frugal innovations could also be interesting for people in industrialized countries. Existing literature indicates that customers in developed countries have different acceptance factors for frugal innovations than customers in emerging countries. The present study refers to this gap. For the first research, potential users of Generation Y from Germany are used. This generation comprised a large consumer group of more than 15 million people. They are characterized by their interest in sustainable products and social fairness. Household appliances such as washing machines, dishwashers, or coffee machines are used as a potential product group for frugal innovation in developed countries like Germany. They have been an integral part of daily life in industrialized countries for many years, but they are expensive and often highly sophisticated with many functions. The basis for the study is the Technology Acceptance Model (TAM) expanded based on the literature. A total of 12 hypotheses were derived and combined into a study model. The subject of the research was Generation Y in Germany. For model testing, a dataset of 463 participants was generated through an online survey from December 2020 to January 2021. A multi-equation structural model was created and evaluated with the variance-based procedure PLS-SEM to analyze the relationships. The results confirmed that even in the case of frugal household appliances, the opinion of third parties influences the usefulness and the purchase intention in Generation Y. Furthermore, there was an influence of environmental awareness on the attitude towards use. Despite the affinity for technological applications, the ease of use of a frugal household appliance was shown to influence the usefulness of frugal household appliances. Contrary to expectations, the performance expectations of household appliances and the possible price advantage did not influence usefulness within this consumer group. This study concluded with indications for future research approaches in this research area.

show abstract

mentioning

confidence: 99%

Purchase intention of frugal household appliances among generation y in Germany – modified tam approach

Schneider

2021

MMI

View full text Add to dashboard Cite

show abstract

Mobile Loyalty Programs

Mann¹,

Prein

2010

Advances in E-Business Research

View full text Add to dashboard Cite

Mobile loyalty programs hold various advantages to companies compared to traditional card-based programs. Mobile customer cards enable companies to precisely assign advertising reactions and purchase data to individual customers. For this reason customer retention activities can be adjusted to individual preferences and the situational context. However, any successful implementation of mobile technologies in consumer contexts depends primarily on consumer acceptance. In this chapter, we begin by illustrating characteristics of mobile loyalty programs, particularly as it relates to relationship management. Following that we identify and analyse drivers affecting the acceptance of mobile loyalty programs and present our results of an exploratory survey on consumer acceptance by using a fictional mobile customer card offer.

show abstract

Akzeptanz mobiler Kundenkarten

Cited by 2 publications

References 19 publications

Purchase intention of frugal household appliances among generation y in Germany – modified tam approach

Purchase intention of frugal household appliances among generation y in Germany – modified tam approach

Mobile Loyalty Programs

Contact Info

Product

Resources

About