2017
DOI: 10.25222/larr.227
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Alcohol and Ambivalence in Mexico and the Americas

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“…The perception of alcohol use in these regions has changed over time. From early colonial days during the process of evangelization, the use of alcoholic beverages in rituals and as part of the food of indigenous and enslaved persons in Central and South America came to be viewed as a moral problem associated with the poor character of alcohol consumers (Brulotte 2017; Pierce & Toxqui 2014). This historical legacy may continue to influence the negative attitudes of many persons in Latin America, including nursing students’ attitudes towards the phenomena.…”
Section: Discussionmentioning
confidence: 99%
“…The perception of alcohol use in these regions has changed over time. From early colonial days during the process of evangelization, the use of alcoholic beverages in rituals and as part of the food of indigenous and enslaved persons in Central and South America came to be viewed as a moral problem associated with the poor character of alcohol consumers (Brulotte 2017; Pierce & Toxqui 2014). This historical legacy may continue to influence the negative attitudes of many persons in Latin America, including nursing students’ attitudes towards the phenomena.…”
Section: Discussionmentioning
confidence: 99%
“…The advertisement of alcohol products to Latinas has been developed to increase sales. This increase may be a function of both highly targeted marketing efforts and expanded exposure to media which portray alcohol use as imparting status (Brulotte, 2017). An analysis of magazine advertisements found differing themes with those targeting non-Hispanic White as "having fun with friends and being cool" and those targeting Latina and Black women as "partying and happiness" (Fullwood et al, 2016).…”
Section: Marketing Of Alcohol To Latinasmentioning
confidence: 99%