Alcoholic beverage preference as a public statement: self-concept and social image of college drinkers.

Snortum, John R.; Kremer, L K; Berger, Dale E.

doi:10.15288/jsa.1987.48.243

Cited by 50 publications

(23 citation statements)

References 17 publications

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“…However, other brief prototype interventions (Blanton, et al, 2001;Gibbons, et al, 2005) have been successful, suggesting that altering prototypes can result in behaviour change in certain circumstances. Binge drinking is very common amongst undergraduates and young adults, and adolescents have been reported to have very strong binge drinker stereotypes (Snortum, Kremer, & Berger, 1987). It is therefore possible that binge drinking is less malleable than other health behaviours.…”

Section: ----Table 2----5 Discussionmentioning

confidence: 99%

Using the theory of planned behaviour and prototype willingness model to target binge drinking in female undergraduate university students

Todd

Mullan

2011

Addictive Behaviors

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The current study investigated whether binge drinking in female undergraduates could be reduced by the mere measurement effect (MME), and by altering binge drinker prototypes from the prototype willingness model (PWM). Whether willingness added to the Theory of Planned Behaviour (TPB) was also explored. Female undergraduates aged 17-25 (N=122) were randomly allocated to a prototype manipulation, mere measurement, or control group, and completed two online questionnaires separated by 14-21 days. Controlling for past behaviour, MME group consumed less alcohol than the control group, and this effect was more extreme for those who previously consumed more alcohol. However, the prototype manipulation had no effect. The TPB variables were predictive of intentions and behaviour, but willingness was not. Despite limitations, the MME could be utilised to reduce binge drinking in female undergraduates. The TPB appears to model binge drinking in female undergraduates better than the PWM, implying that binge drinking can be a reasoned behaviour.

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Section: ----Table 2----5 Discussionmentioning

confidence: 99%

Using the theory of planned behaviour and prototype willingness model to target binge drinking in female undergraduate university students

Todd

Mullan

2011

Addictive Behaviors

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“…While the prototype construct has been defined and studied by cognitive psychologists since the 1970's (see Rosch, 1973;Fehr, 1988), modern-day researchers specifically define prototype as a mental representation of the characteristics of the "type of person" who engages in a given behavior . More specifically, a prototype is an ordered list of features (Horowitz & Turan, 2008), stored in long-term memory (Skowronski & Carlston, 1989), that capture the most common and socially-agreed upon characteristics ascribed to members of a given category (Snortum, Kremer, & Berger, 1987).…”

Section: Help-seeker Stereotypes and Prototypesmentioning

confidence: 99%

Development of the Help-Seeker Stereotype Scale.

Hammer¹,

Vogel²

2017

Stigma and Health

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People's mental image of a person who performs a behavior predicts their willingness to engage in that behavior. In particular, a negative mental image of an individual who seeks mental health services may be an important barrier to seeking help. Therefore, over the course of 5 studies, the authors developed and examined evidence for the reliability and validity of the Help-Seeker Stereotype Scale (HSSS), which is designed to measure the strength of respondents' endorsement of negative stereotypes (e.g., unstable, needy, incompetent) about people who seek help from a psychologist. Using independent samples of students and community members, exploratory and confirmatory analysis in Studies 1 (N ϭ 587), 2 (N ϭ 594), and 3 (N ϭ 353) revealed that the 12-item HSSS reflects a single common source of variance. In Study 4 (N ϭ 225), the HSSS total score was found to correlate in expected ways with 4 theoretically related constructs: mental illness stereotype endorsement (r ϭ .51), public stigma of seeking help (r ϭ .20), stereotype application/harm (r ϭ .37), and attitudes toward seeking professional psychological help (r ϭ Ϫ.25), providing convergent evidence of validity. Likewise, the HSSS total score accounted for unique variance (10%) in the self-stigma of seeking help beyond the variance accounted for by public stigma of seeking help (11%), providing initial incremental evidence of validity. Study 5 (N ϭ 150) found support for the HSSS' 4-week test-retest reliability (intercorrelation coefficient [2, k] ϭ .88).

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“…Findings indicate that adolescents are more likely to start smoking if they perceive these smoker images as favourable Gibbons & Gerrard, 1997;. Further, there exists social consensus surrounding risk images (Snortum, Kremer, & Berger, 1987). Consequently, adolescents recognise that if they smoke in the presence of others, they will be seen as a smoker themselves.…”

Section: Smoker Imagesmentioning

confidence: 99%

The relationship between smoker and nonsmoker prototypes and smoking status among 14-year-old Norwegians

Skalle¹,

Rise²

2006

Addictive Behaviors

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Alcoholic beverage preference as a public statement: self-concept and social image of college drinkers.

Cited by 50 publications

References 17 publications

Using the theory of planned behaviour and prototype willingness model to target binge drinking in female undergraduate university students

Using the theory of planned behaviour and prototype willingness model to target binge drinking in female undergraduate university students

Development of the Help-Seeker Stereotype Scale.

The relationship between smoker and nonsmoker prototypes and smoking status among 14-year-old Norwegians

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