“…Ethanol content influences youth drinking in three ways. First, several studies demonstrate that preferences for types of alcoholic beverages with differing levels of alcohol are associated with different drinking patterns (Berger and Snortum, 1985; Clapp and Shillington, 2001; Gmel et al, 1999; Gronbaek et al, 1999, 2004; Hughes et al, 1997; Jensen et al, 2002; Klatsky et al, 1990; Klein and Pittman, 1990; Kuntsche, 2001; Kuntsche et al, 2006; Naimi et al, 2007; Pedersen et al, 2010; Rogers and Greenfield, 1999; Smart, 1996; Smart and Walsh, 1995; Snortum et al, 1987; Wicki et al, 2006). Second, ethanol content influences retail prices and packaging and therefore how much alcohol a youth with limited funds can purchase (Jones and Gregory, 2009).…”