For a vehicle equipped with an automatic transmission, the shift control strategy should reflect the driver’s intention in the dynamic performance and the economy performance of the vehicle. However, the driver’s intention is difficult to identify and involve in the shift strategy because of the complexity of driving environments, the diversity of powertrain parameters and the randomness of the driver’s behaviour. Therefore, in this paper, by considering a vehicle equipped with an automated manual transmission as the study object, a novel multi-parameter coordinated shift control strategy is proposed on the basis of identification of the driver’s intention. First, in order to predict the intention of the driver more effectively, the relative opening degree of the accelerator is defined on the basis of the dynamic analysis. Then, the characteristics of the driver’s expected acceleration, which involve the influence of the driving environment, are proposed. They can be classified into five categories, namely stop, deceleration, keep, acceleration and urgent acceleration. Next, a fuzzy control system is designed to identify the driver’s acceleration characteristics in real time. This considers the vehicle speed, the rate of change in the opening degree of the accelerator and the relative opening degree of the accelerator as the inputs and the quantitative intention of the driver as the output. Finally, the novel multi-parameter coordinated shift control strategy is formulated on the basis of the vehicle speed, the opening degree of the accelerator and the quantitative intention of the driver. The designed shift strategy is compared with conventional methods using simulations and is verified by road tests. The results show that the shift control strategy can make the vehicle shift much more effective.