In this paper, the main problems of scheduling screenings for a cinema were considered. The activity of one cinema “X” is described and the restrictions that must be observed and taken into account when planning the schedule of sessions are analyzed. The solution to this problem is due to the complexity and time-consuming planning of the cinema schedule. To achieve this goal, the article analyzes the statistical data obtained in the cinema “X”. An analysis was carried out using the methods of statistical data analysis and predictive factors of movie attendance were identified, regression models of attendance were developed. Based on the developed regression models, statistical estimates of attendance predictive factors were obtained. Taking into account the results obtained, an optimization mathematical model for the formation of a rental schedule has been developed, which makes it possible to increase the box office of a cinema.