“…I'd rather go through life being under pressure, than just cruising" (Chalmers, 2008). Similar to the cognitive restructuring identified by Hill et al (2011), the All Blacks viewed pressure as being positive, not negative; as being helpful, not a hindrance; as something to be savored, not feared; pressure becomes your friend, not your enemy; pressure becomes an opportunity, not an obstacle (All Blacks choking, 2011, Sept 5th; Hansen, 2011;Howitt & Henry, 2012;McCaw & McGee, 2012;Paul, 2012b, Oct 23rd;Stanley, 2012). As the following quote from Graham Henry (All Blacks head coach) indicates, the All Blacks adopted the attitude that the public expectation was a sign of respect: "[The public expectation is] inspirational.…”