In this paper, I critically evaluate the logic underlying Markus and Kitayama's (1991) theory of independent and interdependent self-construals, and examine the evidence that directly tests its major assumptions. On the basis of my review of the studies they cite, and literature from three other sources, I conclude that the evidence severely challenges the validity of their theoretical framework for explaining observed national differences in psychological phenomena. I offer some ideas about alternative methodologies for research in this important area of psychology that may aid in developing and testing theories of culture and self in the future.In the U.S., ''the squeaky wheel gets the grease''; in Japan, ''the nail that sticks up gets pounded down''. Markus and Kitayama (1991) contend that anecdotes like these symbolize meaningful and important cultural differences between the U.S. and Japan, and North American/European and almost all other cultures. These differences are the basis for their theory of independent and interdependent self-construals, which is arguably one of the most influential works in the past decade in culture and psychology. Its import and implications are far-reaching, its popularity and usage widespread.Like all theories, we need to objectively evaluate it in terms of its assumptions and empirical support. Despite its popularity, to my knowledge no work to date has explicated its assumptions, nor objectively reviewed the available evidence in support of them. This paper does so. First, I review the theory, highlight major aspects of it, and describe its basic logic. Second, I identify its major assumptions, and evaluate those assumptions in relation to the evidence that has been suggested as supportive of their theory. My evaluation suggests that no study supports their contentions, because none tests the basic logic underlying their theory. Third, I review three other types of studies that directly test the assumptions in their theory. This evidence also suggests that there is little, if any, empirical support for them. Finally, I discuss the implications of this evidence for their theory, and for future work in this area.
Independent and interdependent selves, and their impact on cross-cultural psychologyA brief review of the theory, and its basic logic Markus and Kitayama's (1991) well-known theory is based on the premise that