Alternating individual and group idea generation: Finding the elusive synergy

Korde, Runa M.; Paulus, Paul B.

doi:10.1016/j.jesp.2016.11.002

Cited by 92 publications

(110 citation statements)

References 53 publications

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“…Lastly, it has been shown repeatedly that combining individual work and group work can lead to more creative outcome (Girotra, Terwiesch, and Ulrich, 2010; Korde and Paulus, 2017). Therefore, if possible, a group should use both individual techniques (in individual sessions) and group techniques.…”

Section: Selecting Group Techniques 45mentioning

confidence: 99%

Towards a Taxonomy of Idea Generation Techniques

Wang

2019

Foundations of Management

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Business organizations often need to manage creative work. An important way of promoting creative work is to use idea generation techniques (IGTs). Numerous IGTs have been developed, and choosing from such a big pool of candidates can be demanding, which is further complicated by the elusiveness of the mechanisms of these IGTs. This study aims at developing a taxonomy for IGTs based on their underlying mechanisms of supporting ideation. First, the current literature for the classification of IGTs is reviewed. Then some related creativity theories are consulted and a new classification system is proposed based on these theories and previous studies. Eighty seven IGTs are classified according to the system. The implications for research and practice are discussed.

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Section: Selecting Group Techniques 45mentioning

confidence: 99%

Towards a Taxonomy of Idea Generation Techniques

Wang

2019

Foundations of Management

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“…Heath et al (1993) present a foundational example of such detailed studies of collaboration, hand-over/turn-taking through artefacts (which in this case could be sticky notes), pointing towards the need and desire of CSCW to understand technology-mediated interaction and collaboration at this minute-to-minute level. In relation to turn-taking, we further look at how the digital versus physical material affects alternation between individual and group idea generation, as mentioned by Korde and Paulus (2017). Our work is also influenced by Tang et al (2011) and Chulvi et al (2017), who investigate how moving from a physical to a digital setup influences creativity in different sketching environments, and by work on artefact mediation, and affordances for interaction at large (Baerentsen and Trettvik 2002, Gaver 1992, Badram and Houben 2018.…”

Section: Related Workmentioning

confidence: 99%

Physical Versus Digital Sticky Notes in Collaborative Ideation

Jensen

Thiel

Hoggan

et al. 2018

Comput Supported Coop Work

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Abstract. In this paper, we compare the use of physical and digital sticky notes in collaborative ideation. Inspired by a case study in a design company, we focus on a collaborative ideation task, which is often part of pair-wise brainstorming in design. For comparison and to focus on the different materiality, we developed a digital sticky notes setup designed to be as close to the physical setup as possible, not adding any advanced digital features, even though technology has reached a stage where more sophisticated use of digital sticky notes on digital boards is possible. In this paper, we present a study of ideation among pairs of experienced sticky note users. The ideation sessions were video recorded and analyzed to focus on how collaboration is supported across the two setups. Based on quantitative analyses of the participants' interactions with the artefacts, talking patterns, position and attention during the sessions, we qualify how the differences and similarities between the 2 setups have an impact on note handling, ideation techniques, group dynamics and socio-spatial configuration, e.g. the use of the room, the boards and tables. We conclude that, while the physical setup seems more appropriate for creating notes and posting notes, the digital setup invites more note interaction. Nevertheless, we did not find significant differences in the ideation outcome (e.g., number of notes created) or how participants collaborated between the 2 setups. Hence, we argue that collaborative ideation can successfully be supported in a digital setup as well. Consequently, we believe that the next step in a technological setup is not an either or, but should bring the best of the two worlds together.

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“…A possible solution to these problems is to have individuals participate in both individual and group idea generation sessions, as this enables unconstrained ideation in individual idea generation and stimulation of additional ideas by exposure to ideas of group members. Recently, Korde and Paulus (2017) examined the efficacy of hybrid idea generation, that is, brainstorming that involves alternation of individual and group idea generation sessions (they examined two hybrid versions: individual-groupindividual-group and group-individual-group-individual). The hybrid ideation conditions outperformed traditional individual and group idea generation conditions in terms of number of ideas generated, and this effect was strongest in comparison to the group idea generation condition.…”

Section: Individual Group and Hybrid Idea Generationmentioning

confidence: 99%

How to facilitate a brainstorming session: The effect of idea generation techniques and of group brainstorm after individual brainstorm

Ritter

Mostert²

2018

Creative Industries Journal

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There is a growing recognition that creativity is a key factor to an organization's innovation capacity. When facing challenging problems, organizations tend to rely on facilitated idea generation sessions. During these sessions, people are progressively applying different creativity techniques to generate creative solutions. The aim of the current paper was to examin the effect of four idea generation techniques-Silence, Evolution, Random Connections, and Scamper-on the ability to generate creative solutions, and to shed light on the question whether the idea-generation techniques built on each other. The number of solutions generated did not differ between techniques, suggesting that ideation does not get exhausted. With regard to idea quality all four techniques brougth about equal levels of originality. A difference was found between the techniques on usefulness and flexibility, technique 'Random connections' outperformed technique 'Evolution'. Moreover, the current paper examined whether idea generation in groups after individual idea generation has any benefit over-and-above generating ideas individually. The number of ideas generated in groups did not increase nor decrease. Importantly, however, overall the originality did significantly increase, suggesting that generating ideas in a group after generating ideas individually has a beneficial effect on the quality of the ideas generated.

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Alternating individual and group idea generation: Finding the elusive synergy

Cited by 92 publications

References 53 publications

Towards a Taxonomy of Idea Generation Techniques

Towards a Taxonomy of Idea Generation Techniques

Physical Versus Digital Sticky Notes in Collaborative Ideation

How to facilitate a brainstorming session: The effect of idea generation techniques and of group brainstorm after individual brainstorm

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