Alternative Approaches to The Reform of Higher Education: Manageralism VS. New Public Service

Abstract

The article is devoted to the analysis of alternative approaches applicable to modern reform of higher education. Last three decades, the set of management technologies of the new public management (NPM) has significantly transformed higher education, introducing application some elements of quasi-markets and metric systems of performance indicators. Their large-scale use was reinforced by the ideology of new manageralism, which builds confidence among managers in effectiveness of their application in higher education. However, the experience of their practical implementation has given rise to negative effects and problems associated with emergence of institutional traps. These traps have become serious obstacles to development of modern higher education. The possible alternative when adjusting development in this sphere can be the concept of “the new public service”, which has been implemented in recent years within civil service reform. This new approach is based on cultivating the set of ethical values and principles that promote openness, transparency, democracy and cooperation between bureaucrats and consumers of public services. Due to some specifics of professional activity in the academic environment, its principles and values can be successfully applied in higher education too. The article offers an interpretation of application of this approach in the context of expanding project education and cultivating key values of the academic community in context of management of higher education.