Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured versus Unstructured Measures

Measuring the influence of customer-based store brand equity in the purchase intention

“…The store commercial image has generally been defined as the way in which the store is defined in the consumer's mind, partly by the functional qualities and partly by the psychological attributes of the store (Thompson and Chen 1998;Bloemer and Ruyter 1998). Most authors have centre don functional attributes of the store, as the quality of products offered and variety of the assortment, the services provided to customers, the product assortment, the physical facilities, internal environment or the good relation of val-ue for money (Chowdhury et al 1998;Erdem et al 1999;Jin and Kim 2003). A number of studies highlighted that consumers' perceptions of a store internal atmosphere and environ-ment can influence consumers' decision whether or not they visit a store, how much time they spend in it, how much money they spend there and the quantity purchased (Grewal et al 2003).…”

“…Store Brand Price image Yoo et al (2000) SPR1: The prices of store brand X are affordable for most consumers SPR2: The prices of store brand X are adequate for household budget Store Reputation Handelman and Arnold (1999), García de los Salmones et al (2005), Beristain and Zorrilla (2011) SRE1: X is a company concerned about environment SRE2: X is a company committed with society (ex. donations, collaborates with NGOs, etc) SRE3: X is a company which behaves in an ethical and honest way SRE4: X is a company that cares about consumers' health and welfare Store Commercial Image Aaker (1996), Chowdhury et al (1998), Beristain and Zorrilla (2011) SCOIM1: Store X offers a wide range of products SCOIM2: Store X offers products with high quality SCOIM3: The store X offers services that I'm looking for (ex. Pay over time, products' return, etc.)…”

“…The store reputation was assessed using some items suggested by García de los Salmones et al (2005), and Beristain and Zorrilla (2011) based on the perceptions of consumers about the ethical and social corporate behavior, following the research line about the influence of the corporate social responsibility on consumers' behavior (Handelman and Arnold, 1999). The store commercial image was measured by using items proposed by Beristain and Zorrilla (2011), to which there has been added items related to added services offered by the store, proposed by Aaker (1996) and Chowdhury et al (1998). Finally, for measuring consumer purchase intention we used items proposed by Netemeyer et al (2004).…”

Influence of Manufacturer Signature on Store Brands' Loyalty and Purchase Intention

“…On the other hand, store commercial image has generally been conceptualized as the way in which the store is defined in the consumer's mind by functional attributes such as the quality of products offered, product assortment, services provided to customers, physical facilities and layout, internal environment, and good value-for-money relationship (Anselmsson et al, 2007;Chowdhury, Reardon, & Srivastava, 1998). Therefore, we propose the following hypothesis: Previous research has found that store image can have significant positive effects on perceived quality (Dodds, Monroe, & Grewall, 1991), and that retailer commercial image allows consumers to infer the quality of the merchandise .…”

“…Store commercial image was measured using three items adopted from Chowdhury et al (1998) and Beristain and Zorrilla (2011) in order to assess consumers' perception of the store from multiple perspectives, such as product offer, service, and quality. Secondly, we used three items to measure store social image, which we adopted from previous studies (Handelman & Arnold, 1999) about the influence of company experience and innovation on consumers' perceptions.…”