1999
DOI: 10.1023/a:1023348513570
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Cited by 95 publications
(10 citation statements)
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“…According to one study, 60% of participants experienced a shift in their candidate choice after watching a primary debate (Skelley, 2019). General election debates, on the other hand, typically target moderate voters; for them, the most important debate tends to be the first one of the cycle, when less is known about the nominees (Holbrook, 1999;Ordway & Wihbey, 2016). Debates can also be advantageous for an underdog candidate; the lower the expectations, the more likely the candidate will exceed them (Ordway & Wihbey, 2016).…”
Section: Debatesmentioning
confidence: 99%
“…According to one study, 60% of participants experienced a shift in their candidate choice after watching a primary debate (Skelley, 2019). General election debates, on the other hand, typically target moderate voters; for them, the most important debate tends to be the first one of the cycle, when less is known about the nominees (Holbrook, 1999;Ordway & Wihbey, 2016). Debates can also be advantageous for an underdog candidate; the lower the expectations, the more likely the candidate will exceed them (Ordway & Wihbey, 2016).…”
Section: Debatesmentioning
confidence: 99%
“…Considering prior knowledge as the "springboard for future learning," Glaser and De Corte (1992) suggest that having a coherent knowledge base, "initiates inference, conceptualization, and the acquisition of principled understanding" (p. 1). Thus, while many people acquire new information from watching debates (Benoit et al, 2003;Houston et al, 2013;Maurer & Reinemann, 2006), people who already have political information tend to learn more than people who lack political knowledge (Benoit et al, 2001;Holbrook, 1999). In other words, if a participant has had exposure to political content prior to watching the debate, they should be able to build upon this cognitive base and learn more from their viewing experience.…”
Section: Cognitive Architecturementioning
confidence: 99%
“…Voters rely on a range of heuristics including party affiliation (Dancey and Sheagley 2013), group endorsements (Lau and Redlawsk 1997), and ideology (Lau and Redlawsk 2001) to inform their voting decisions. More intuitively, campaign messaging may also help voters to form impressions of candidates (Lodge et al 1995, Holbrook 1999. Since voters can adopt many different strategies for decision-making, researchers have investigated how successful voters are in casting 'correct' votes, i.e.…”
Section: Introductionmentioning
confidence: 99%