“…A central tenet of the theory of cognitive dissonance (Festinger, 1957) is that people are motivated to maintain consistency of their cognitive structure. Because cognitive inconsistency is aversive (e.g., Jonas, Diehl, & Brömer, 1997;Maio, Bell, & Esses, 1996;Nordgren, van Harreveld, & van der Pligt, 2006) it is argued that people predominantly seek out and pay close attention to new information that confirms their existing attitudes and avoid information that might contradict their attitudes (see meta-analysis by Hart et al, 2009). This preference for supportive information over opposing information has traditionally been termed 'selective exposure' and as a 'confirmation bias' (Jonas, SchulzHardt, Frey, & Thelen, 2001).…”