2017
DOI: 10.17645/pag.v5i1.790
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American Better Business Bureaus, the Truth-in-Advertising Movement, and the Complexities of Legitimizing Business Self-Regulation over the Long Term

Abstract: This essay considers the question of how strategies of legitimatizing private regulatory governance evolve over the long term. It focuses on the century-long history of the American Better Business Bureau (BBB) network, a linked set of businessfunded non-governmental organizations devoted to promoting truthful marketing. The BBBs took on important roles in standard-setting, monitoring, public education, and enforcement, despite never enjoying explicit delegation of authority from Congress or state legislatures… Show more

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Cited by 4 publications
(3 citation statements)
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“…While networking has been useful for decades in business strategy, researchers have focused on larger networking sources. For example, Balleisen (2017) postulated that the Better Business Bureau (BBB) was initially formed by a group of volunteers whose mission was to implement strategies to prevent deceptive marketing practices. Balleisen maintained that the members banned together to raise funds to develop anti-fraud policies.…”
Section: Business Models and Networkingmentioning
confidence: 99%
“…While networking has been useful for decades in business strategy, researchers have focused on larger networking sources. For example, Balleisen (2017) postulated that the Better Business Bureau (BBB) was initially formed by a group of volunteers whose mission was to implement strategies to prevent deceptive marketing practices. Balleisen maintained that the members banned together to raise funds to develop anti-fraud policies.…”
Section: Business Models and Networkingmentioning
confidence: 99%
“…Consumer Protection. The emergence of the concept of consumer rights protection is the Caveat Venditor theory (beware the seller) (Balleisen, 2017). This theory emphasizes that the seller must be good faith and responsible in selling the product.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The effectiveness of these policies (both general entrepreneurship or internationalization and innovation driven) is, to a large extent, a reflect of the governmental reputation (Drennan et al , 2016; Balleisen, 2017; Werner, 2015), regardless of their nature. The literature on the government seems to suggest that there is a contagion effect that, once a government has gained a certain reputation, it will apply to all different policy areas, i.e.…”
Section: Introductionmentioning
confidence: 99%