2006
DOI: 10.18848/1832-2077/cgp/v01i04/54592
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American Mass Media and Sustainable Development

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“…Expanding the volume of productions dedicated to such themes can spur progress towards sustainability, facilitated by innovative practices (Knight, 2020). However, it is incumbent on the film industry to grapple with the challenge of overconsumption and endorse sustainable lifestyles, underscoring the media's responsibility towards current and future generations (Jackson & Gunn, 2006). The nascent paradigm of "green filmmaking" seeks to curb the environmental footprint of film production processes and could potentially galvanize environmentally-oriented economic growth within the sector (Victory, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…Expanding the volume of productions dedicated to such themes can spur progress towards sustainability, facilitated by innovative practices (Knight, 2020). However, it is incumbent on the film industry to grapple with the challenge of overconsumption and endorse sustainable lifestyles, underscoring the media's responsibility towards current and future generations (Jackson & Gunn, 2006). The nascent paradigm of "green filmmaking" seeks to curb the environmental footprint of film production processes and could potentially galvanize environmentally-oriented economic growth within the sector (Victory, 2015).…”
Section: Introductionmentioning
confidence: 99%