“…An OIH is an in‐house unit dedicated to supporting and accelerating the company's OI initiatives by helping employees develop OI projects through the provision of various types of services to project members and by championing OI projects in the organization (Kiran & Sharma, 2021; Miller et al, 2014; O'Connor & DeMartino, 2006). For example, as a broker, the OIH connects members of OI projects with potential partners who have the knowledge and expertise to tackle complex innovation problems, and, as a consultant, the hub provides the required expertise to conduct the project successfully (Kirschbaum, 2005; Kodama & Shibata, 2016; Miller et al, 2014). Moreover, an OIH, as a champion, protects OI projects from status‐quo biases and encourages as well as motivates project members to pursue the goals of OI projects (Chesbrough & Crowther, 2006; Miller et al, 2014; O'Connor & DeMartino, 2006; Wikhamn, 2019).…”