By applying a new technique for dynamic nuclear polarization involving simultaneous excitation of electronic and nuclear transitions, we have enhanced the nuclear polarization of the nitrogen nuclei in 15 N@C 60 by a factor of 10 3 at a fixed temperature of 3 K and a magnetic field of 8.6 T, more than twice the maximum enhancement reported to date. This methodology will allow the initialization of the nuclear qubit in schemes exploiting N@C 60 molecules as components of a quantum information processing device.The incarceration of atomic nitrogen in a C 60 cage leads to a species (known as N@C 60 ) with remarkable properties: The nitrogen occupies a high-symmetry site at the center of the cage and retains its atomic configuration, and the cage offers protection of the nitrogen electron paramagnetic moment from interactions with the environment . T 2 is of the order of 10 4 times longer than the time taken to manipulate the electron spin state by pulsed electron spin resonance (ESR), and this has led to speculation that it may be a useful component in an electron-spin-based quantum computer[ 4 , 5 , 6 , 7 , 8 ]. The nuclear spin of the incarcerated N atom exhibits even longer lifetimes, and it too can in principle be used to store quantum information. However, before the nuclei can be exploited as qubits, a method of polarizing them would be required, and this method should work at temperatures that are high on the scale of the nuclear Zeeman energy. (While the preparation of pseudo-pure initial states allows high-temperature NMR quantum computing