Establishing generic catalyst design principles by identifying structural features of materials that influence their performance will advance the rational engineering of new catalytic materials. In this study, by investigating metal-substituted manganese oxide (spinel) nanoparticles, Mn 3 O 4 :M (M = Sr, Ca, Mg, Zn, Cu), we rationalize the dependence of the activity of Mn 3 O 4 :M for the electrocatalytic oxygen reduction reaction (ORR) on the enthalpy of formation of the binary MO oxide, Δ f H°(MO), and the Lewis acidity of the M 2 + substituent. Incorporation of elements M with low Δ f H°(MO) enhances the oxygen binding strength in Mn 3 O 4 :M, which affects its activity in ORR due to the established correlation between ORR activity and the binding energy of *O/*OH/*OOH species. Our work provides a perspective on the design of new compositions for oxygen electrocatalysis relying on the rational substitution/doping by redox-inactive elements.