Flow modeling of complex fluids in geological formations is of interest in numerous industrial applications. Among them are enhanced oil recovery (Hirasaki et al., 2011;Leung et al., 2014), geothermal circulations in fractured reservoirs (Bächler et al., 2003;Magzoub et al., 2021) and fluid losses during drilling operations (Feng & Gray, 2017), where foams, muds, emulsions, colloidal or non-colloidal suspensions are commonly involved. The use of high-viscosity gels in hydraulic fracturing improves the proppant carrying capacity and favors the generation of wider fractures in comparison to the use of slick water (Pahari et al., 2021). Drilling muds provide cooling and lubrication to the drill bit and are employed as mechanical stabilizers in the construction of the wellbore to pressurize the borehole against collapse. The constitutive law of these fluids does not respect Newton's law of viscosity, because their micro-structure induces a shear-thinning (ST) rheology at the continuum scale (Ansari et al., 2021;Barati & Liang, 2014). The non-Newtonian behavior of these fluids lies in their physical make-up and the ability of mesoscopic components to cross-link chemically (e.g., polymer solutions, see (Wang et al., 2016)) or interact electrostatically (e.g., colloidal suspensions, see Méheust et al., 2011;Parmar et al., 2008).Subsurface geological formations (e.g., crustal rocks) are discontinuous media, consisting in matrix blocks of low permeability separated by fractures, which provide major conduits for flow. The connectivity among fractures and their hydraulic behavior are the features that control the entire formation permeability (Berkowitz, 1994). The simplest model to study the hydraulic behavior of a fracture is the parallel plate model or cubic law. This model has been largely used for its simplicity, although it oversimplifies wall topography. Different approaches have been proposed also to represent rough fractures: deterministic saw tooth (Wilson & Witherspoon, 1974), sinusoidal profiles (Elsworth & Goodman, 1986), or profiles with an assigned aperture probability distribution (Felisa et al., 2018;Lenci & Di Federico, 2020;Neuzil & Tracy, 1981). In minerals and rocks, however, field and laboratory measurements on fracture walls highlight the stochastic self-affine nature of the surface