An Analysis of Adopting Dual Pricing for Museums

Sharifi-Tehrani, Mohammad; Verbič, Miroslav; Chung, Jin Young

doi:10.1016/j.annals.2013.04.001

Cited by 35 publications

(13 citation statements)

References 48 publications

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“…The benefits of entrepreneurship apply to tourist destinations as well, in that, by means of entrepreneurial activities, various sectors of the tourism industry can respond to tourists' needs, thereby contributing to tourists' travel experiences and the destinations' economy (Ryan, Mottiar, & Quinn, 2012). This is perceived to be particularly important for developing countries where there are more constraints on resources to enrich and diversify tourism products and experiences (Sharifi-Tehrani, Verbič, & Chung, 2013). To ensure a continuous supply of entrepreneurs, academics and practitioners need to know how earlystage potential entrepreneurs' intentions originate as well as what factors stimulate entrepreneurship.…”

Section: Introductionmentioning

confidence: 99%

Understanding entrepreneurial intentions: A developed integrated structural model approach

Esfandiar

Sharifi-Tehrani

Pratt

et al. 2019

Journal of Business Research

362

303

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The primary objective of this study is to develop the pioneering version of Krueger's (2009) integrated model of entrepreneurial intention (EI) and to empirically test the new model in explaining individuals' intentions of entrepreneurial activities. The data were collected by the self-reported in-person and electronic questionnaires from a population of tourism students from several universities in Iran. The results of partial least squares estimations indicate that desirability is the main determinant of entrepreneurial goal intention (EGI), followed by selfefficacy, feasibility, opportunity, attitude, and collective-efficacy, while social norms do not influence EGI. Also, EGI strongly influences entrepreneurial implementation intention. Concerning the modification effect, the impact of perceived opportunity on EGI tends to increase when an individual has a high propensity to act. The findings provide policy makers with important insights into how to nurture tourism students' EIs through educational programs.

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Section: Introductionmentioning

confidence: 99%

Understanding entrepreneurial intentions: A developed integrated structural model approach

Esfandiar

Sharifi-Tehrani

Pratt

et al. 2019

Journal of Business Research

362

303

View full text Add to dashboard Cite

show abstract

“…More and more museums are focusing on strategies to increase local visitors and source donations from local and foreign supporters. For instance, if foreign visitor numbers plummet, dual pricing -wherein foreign visitors pay a higher price than local visitors -could assist (Sharifi-Tehrani, Verbič, & Chung, 2013). This strategy diversifies risk and helps with short-term survival, but finds structural limits: dual pricing cannot entirely compensate for emergency situations that decrease tourism influx over a prolonged period.…”

Section: Visitors' Economic Support Of the Museummentioning

confidence: 99%

“…Using identification and loyalty derived from audience development strategies -i.e., ICT-driven digital experiences and SMMs -visitors' economic participation is incentivized. Economic support is influenced by many variables: age, gender, education, and engagement in cultural activities (Sharifi-Tehrani et al, 2013). Extant literature explores this, focusing on the relationship between loyalty and identification in tourism (Godovykh & Tasci, 2020).…”

Section: Visitors' Economic Support Of the Museummentioning

confidence: 99%

How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience

Zollo

Rialti

Marrucci

et al. 2021

Current Issues in Tourism

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The recent debate about the digitalization of museums and new technologies has become increasingly important among tourism scholars. Digital innovation and virtual environments, such as social media platforms, might significantly foster the competitive advantage of museums and their ability to attract new visitors. Particularly in times of crisis, prospective tourists appreciate the addition of a "digital flavor" to exhibitions and art galleries. Improved experiences, increased loyalty, and overall higher satisfaction result from the introduction of Internet Communication Technologies (ICTs) in museums. Building on experiential marketing and the extended technology acceptance model (TAM2), a conceptual model has been created to better explore the underlying mechanisms between tourists' digital propensity -their positive attitudes towards digital innovation and new technologies -and their degree of economic support to museums.The model was empirically validated through confirmatory factor analysis (CFA) and tested using covariance-based structural equation modeling (CB-SEM) on a sample collected in 2020 consisting of 201 Italian museum visitors. Results showed that loyalty and identification derived from digital experiences and social media activities cause techsavvy visitors to be more willing to economically support digital museums.

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“…In Pay What You Think Fair (PWYTF), we argue that fairness judgment of consumers when asked to pay what they think fair which would reveal the fairness of the price they choose to pay which in turn would fetch higher sales and revenue for sellers for the goods and services that go unsold through regular pricing strategy. PWYTF pricing borrows from the fact that consumer exhibits fairness repeatedly when Consumers' perceptions about price fairness and their behaviour have been studied primarily from the perspectives of utility theory and distributive justice [11] [12] [13], which proposes the effect of equality of outcomes between buyers and sellers [14]. In other words, buyers use their internal reference price or external standards to arrive at a conclusion about what price is fair [15] [16].…”

Section: Effect Of Reference Price In Pwytf Pricing In Tourism Sectormentioning

confidence: 99%

Effect of Reference Price in PWYTF Pricing in Tourism Sector

Adhikari¹

2019

TEL

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While conventional pricing strategy involves sellers to decide price of a tourism product, tourism companies carry the risk of capacity underutilization in many occasions when fixed costs are already incurred. Pay What You Think Fair (PWYTF) pricing mechanism motivates tourists to pay a fair price for unutilized capacity, thereby, increasing sales and profit for marketers. This study shows that PWYTF pricing mechanism with a concrete reference price of customer can generate significantly higher revenue and profit for a long period of time. We have conducted three experiments to show that PWYTF pricing strategy is a profitable and sustainable pricing solution for tourism companies to increase revenue during off-season as well as underutilization of hired capacity. This study opens a new avenue in pricing methods used in tourism industry and contributes in significant way both in academic and practice.

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An Analysis of Adopting Dual Pricing for Museums

Cited by 35 publications

References 48 publications

Understanding entrepreneurial intentions: A developed integrated structural model approach

Understanding entrepreneurial intentions: A developed integrated structural model approach

How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience

Effect of Reference Price in PWYTF Pricing in Tourism Sector

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