Professionals' Perspectives of Corporate Social Responsibility 2009
DOI: 10.1007/978-3-642-02630-0_9
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An Analysis of Corporate Social Responsibility (CSR) and Sustainability Reporting Assessment in the Greek Banking Sector

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Cited by 24 publications
(21 citation statements)
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“…Many green marketing issues, such as green product development (GPD) and green processing that previous research has already addressed (see, Scholtens, 2009 ;Evangelinos et al , 2009 ) were confi rmed by the practitioners, as dimensions of green marketing. Moreover, the results of the qualitative study highlighted the role of GCSR as a key success factor of green bank marketing, thus supporting previous studies of K ä rn ä et al (2003) and Grove et al (1996) .…”
Section: Methodsmentioning
confidence: 99%
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“…Many green marketing issues, such as green product development (GPD) and green processing that previous research has already addressed (see, Scholtens, 2009 ;Evangelinos et al , 2009 ) were confi rmed by the practitioners, as dimensions of green marketing. Moreover, the results of the qualitative study highlighted the role of GCSR as a key success factor of green bank marketing, thus supporting previous studies of K ä rn ä et al (2003) and Grove et al (1996) .…”
Section: Methodsmentioning
confidence: 99%
“…In relation to the banking sector, Evangelinos et al (2009) confi rm that there are three dimensions of green marketing. The fi rst refers to bank lending decisions based on environmental criteria.…”
Section: Current Studies On Csr Green Marketing and Green Imagementioning
confidence: 99%
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