-This research intends to analyze how users that are also HCI designers relate to the interaction with digital memorials linked to graves through QRcodes. To do so, we have carried out an immersive practice in the Consolação Cemetery (São Paulo, Brazil), where that technology is used to tag the graves of famous deceased people and to guide the visitors in the site. Those QR code tags link the graves to an online application for digital memorials called MemoriAll. To address the problem, this paper analyzes the data collected from the surveys answered by the research subjects before and after the immersive practice, along with data from a semiotic inspection of MemoriAll.