An analysis of electronic cigarette and cigarette advertising in US women′s magazines

Basch, Corey H.; Mongiovi, Jennifer; Hillyer, Grace Clarke; Ethan, Danna; Hammond, Rodney

doi:10.4103/2008-7802.190089

Cited by 9 publications

(9 citation statements)

References 9 publications

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“…The introduction of ENDS to the U.S. market has led to a rise in ENDS advertising across multiple channels (Basch, Mongiovi, Hillyer, Ethan, & Hammond, 2016;Duke et al, 2014;Ganz et al, 2015;Kim, Arnold, & Makarenko, 2014;Wagoner et al, 2014). Our findings indicate exposure to ENDS advertising across multiple channels and locations predicts marijuana use in ENDS.…”

Section: Discussionmentioning

confidence: 66%

Exposure to ENDS advertising and use of marijuana in ENDS among college students

Kreitzberg

Hinds

Pasch

et al. 2019

Addictive Behaviors

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Background-Factors associated with marijuana use in electronic nicotine delivery systems (ENDS) are largely unknown. ENDS advertising, through subtle normative cues as well as explicit and implicit messages suggesting ENDS products are socially condoned and healthier alternatives, may influence the use of marijuana in ENDS. The aim of our study was to examine the association between exposure to ENDS advertising and subsequent use of ENDS with marijuana among college students. Methods-Data for this study were from waves 2 and 4 of the Marketing and Promotions across Colleges in Texas (M-PACT) study. Participants included 3720 college students (mean age = 21.4, SD = 2.3; 35.78% white; 35.7% male) across 24 colleges in Texas who completed online tobacco behavior surveys one year apart. Multilevel logistic regression was conducted to examine the association between ENDS advertising exposure at wave 2 (spring 2015) and use of marijuana in ENDS one year later at wave 4 (spring 2016), controlling for age, sex, race/ethnicity, and wave 2 sensation-seeking, impulsivity, current tobacco use, current marijuana use, and ever use of ENDS with marijuana. Use of ENDS to consume marijuana in the past six months was the outcome variable and ENDS advertising exposure was the independent variable. Results-Nearly half of participants reported ever ENDS use at waves 2 and 4, and 10% used marijuana in ENDS in the past 6-months at wave 4. Multilevel logistic regression analyses indicated that for every unit increase in ENDS advertising exposure, the odds of subsequently using ENDS with marijuana one year later were 1.08 times (95% CI = 1.01-1.14) greater. Conclusions-ENDS advertising uniquely contributed to the subsequent use of marijuana in an ENDS, over and above the effects of other risk factors.

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Section: Discussionmentioning

confidence: 66%

Exposure to ENDS advertising and use of marijuana in ENDS among college students

Kreitzberg

Hinds

Pasch

et al. 2019

Addictive Behaviors

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“…Furthermore, where combined rates of e-cigarette or cigarette use among adolescents has been evaluated (in the US), the prevalence is also higher among males than females [20]. In fact, the prevalence of any tobacco product use is generally higher among males than females [21], although e-cigarettes marketing strategies that target females and youth may ultimately change this pattern [22,23].…”

Section: Introductionmentioning

confidence: 99%

Sex Differences in Becoming a Current Electronic Cigarette User, Current Smoker and Current Dual User of Both Products: A Longitudinal Study among Mexican Adolescents

Rodríguez-Bolaños

Arillo-Santillán

Barrientos‐Gutiérrez

et al. 2019

IJERPH

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This study aimed to assess sex differences in predictors for becoming a current exclusive electronic cigarette (e-cigarette) user, current exclusive smoker, or current dual user (concurrent smoking and e-cigarette use). This longitudinal study included 2399 females and 2177 males who had tried neither cigarettes nor e-cigarettes at baseline and attended 57 middle schools in the three largest cities in Mexico. We estimated multinomial logistic models stratified by sex. At follow-up, the prevalence of current exclusive e-cigarette use was 6.4% for males and 5.5% for females; current exclusive smoking was similar among males (3.6%) and females (3.5%); dual use was 2.4% females and 1.8% males. In the adjusted model, current e-cigarette use among females was associated with baseline current drinking (ARR = 1.85; p < 0.05), having a job (ARR = 1.99; p < 0.05), higher technophilia (ARR = 1.27; p < 0.05), and higher positive smoking expectancies (ARR = 1.39; p < 0.05). Among males, only having friends who smoke cigarettes at baseline was a significant predictor of current exclusive e-cigarette use at follow-up (ARR = 1.44; p < 0.05). For both sexes, current exclusive smoking at follow-up was associated with baseline current drinking (male ARR = 2.56; p < 0.05; female ARR = 2.31; p < 0.05) and, among males, only with having a parent who smoked (ARR = 1.64; p < 0.05). For both sexes, dual use at follow-up was associated with baseline current drinking (male ARR = 3.52; p < 0.005; female ARR = 2.77; p < 0.05); among females, with having paid work (ARR = 2.50; p < 0.001); and among males, with parental smoking (ARR = 3.20; p < 0.05). Results suggested both common and different risk factors by sex, suggesting that interventions may need to consider targeting sex differences.

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“…While there are restrictions on advertising e-cigarettes in the UK (Committee on Advertising Practice)4 and in the USA (US Food and Drug Regulations)5 e-cigarettes are still being marketed elsewhere and there is concern that the advertisements portray e-cigarettes as being glamourous 6. In these territories, the public now experiences increased exposure to e-cigarette advertisements4 7 8 in the form of television, magazines, newspapers, billboards and internet advertisements 9. The current paper explores the potential of such advertisements to (1) enhance attitudes towards cigarettes and (2) reduce barriers to e-cigarette uptake among current smokers.…”

Section: Introductionmentioning

confidence: 99%

Survey of the effect of viewing an online e-cigarette advertisement on attitudes towards cigarette and e-cigarette use in adults located in the UK and USA: a cross-sectional study

et al. 2019

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ObjectivesThis study explored the potential for e-cigarette advertisements to (1) enhance attitudes towards cigarettes and/or (2) reduce barriers to e-cigarettes uptake. The study tested whether exposure to an online electronic cigarette advertisement changed attitudes towards cigarettes and e-cigarettes in smokers, non-smokers, e-cigarette users and dual users (smokers who also use e-cigarettes).DesignCross-sectional studySettingOnline surveyParticipantsAdults (n=964) aged 18 to 65 years old (M=36 years, SD=11.6) from the UK and USA. Participants were grouped into current non-smokers, e-cigarette users, dual users and smokers.InterventionsParticipants viewed 1 of 15 randomly assigned online e-cigarette advertisements.Primary measuresThree single seven-point Likert scales measuring health, desirability, social acceptability were completed pre and post advertisement exposure.ResultsPost exposure all smoking groups showed a decrease or no change in how socially acceptable or desirable they rated cigarettes. Paradoxically, dual users rated cigarettes as being significantly healthier after viewing the advertisement (p=0.01) while all other smoking group ratings remained the same. There was an increase or no change in how all smoking groups perceived the healthiness and desirability of e-cigarettesConclusionsWe observed no evidence that exposure to an e-cigarette advertisement renormalises or encourages smoking in smokers, non-smokers or e-cigarette users. However, there is some indication that viewing an e-cigarette advertisement may increase duals users’ perceptions of the health of smoking.

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An analysis of electronic cigarette and cigarette advertising in US women′s magazines

Cited by 9 publications

References 9 publications

Exposure to ENDS advertising and use of marijuana in ENDS among college students

Exposure to ENDS advertising and use of marijuana in ENDS among college students

Sex Differences in Becoming a Current Electronic Cigarette User, Current Smoker and Current Dual User of Both Products: A Longitudinal Study among Mexican Adolescents

Survey of the effect of viewing an online e-cigarette advertisement on attitudes towards cigarette and e-cigarette use in adults located in the UK and USA: a cross-sectional study

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