An Analysis of the Regret Concerning the Process of Purchasing and the Regret Concerning after the Purcashing in the Context of Characteristic Properties

Ekici, Nezahat; Doğan, Volkan

doi:10.5539/ijms.v5n6p73

Cited by 3 publications

(3 citation statements)

References 24 publications

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“…Given non-planning impulsivity reflects an inability to plan (Patton et al, 1995), these findings are in line with theoretical description by which regret due to a change in significance reflects regret caused by an individual's inability to predict the usefulness of a product in the future. Also, these findings are consistent with preview findings (Ekici & Dogan, 2013) showing that regret concerning after the process of purchasing which includes regret due to change insignificance, was associated with self-assessment planning ability.…”

Section: Discussionsupporting

confidence: 90%

How Impulsivity influences the Post-purchase Consumer Regret?

Sokić¹,

Horvat²,

Martinčić³

2020

Business Systems Research Journal

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BackgroundThe role of impulsivity in post-purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It is particularly important to examine the impact of impulsivity on the relationship between regret and the Emotionality dimension of the HEXACO model of personality.ObjectivesThe purpose of this paper was to investigate the associations between consumer regret components: outcome regret and process regret, attention, motor and non-planning dimensions of impulsivity and Fearfulness, Anxiety, Dependence and Sentimentality domains of Emotionality.Methods/ApproachThe sample consisted of undergraduates from Zagreb, Croatia (Mage = 25.93, 56% females). The correlation and the regression analysis were performed. We used the Baratt impulsivity scale (BIS-11), the HEXACO-PI-R Emotionality scale and the Post Purchase Regret Scale (PPRS).ResultsThe PPCR total score was associated with the BIS-11 total score, attention and non-planning impulsivity. Regret due to foregone alternatives was related to attention and non-planning impulsivity, while regret due to a change in significance was related only to attention impulsivity. Regret due to under-consideration positively correlated with non-planning impulsivity.ConclusionsThe results indicate that relations between impulsivity and consumer regret have an important role in understanding consumer behavior and that impulsivity has a moderate association between consumer regret and Emotionality.

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Section: Discussionsupporting

confidence: 90%

How Impulsivity influences the Post-purchase Consumer Regret?

Sokić¹,

Horvat²,

Martinčić³

2020

Business Systems Research Journal

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“…Therefore, the regret with the alternative forgone increases. Ekici and Dogan (2013) also confirmed a positive relationship between the regret process of purchase and post-purchase levels. As per Ramprabha (2018), married women are more influenced by retail store factors than unmarried women.…”

Section: Introductionsupporting

confidence: 59%

Investigating the moderating effect of the demographic factors on post-purchase regrets at malls in Sri Lanka

Ekanayake

Karunarathne

2021

IJRBS

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As of 2020, the retail sector faced an existential challenge with rapid changes as one of the many sectors. The recent impact was noted due to the present COVID-19 pandemic throughout the world. Most customers have moved on with e-commerce platforms, while traditional customers still struggle with in-store shopping. This study was specifically aimed at the conventional customers who do in-store shopping in complexes. The objective of this study was to investigate the moderating effect of the demographic factors on post-purchase regret at malls. Two factors affecting post-purchase regret, namely, the number of alternatives forgone and the return process experience, were considered. Accordingly, the moderating effects of demographic factors of consumers who have purchased something from a shopping mall during the past two years were targeted for this. By conducting an online survey using a structured questionnaire, 383 responses were collected. Through the moderation effect analysis, the consumer career was identified as moderating variable for this relationship. The rest of the demographic factors considered for this study did not significantly moderate this relationship. The findings suggest that the number of alternatives in showcase must be limited with a sense of marketing. Further, the staff at the shop must provide proper guidance on the return process and related service by identifying loyal and non-loyal customers’ careers and lifestyles.

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“…But, since regret is a cognitive recognition, qualitative approaches like interviews can change the variable effects. According to the research done by Ekici and Dogan [19], it was confirmed that there's a positive relationship between regret concerning life and post-purchase levels. Post-purchase regret can significantly affect customer retention.…”

Section: Introductionmentioning

confidence: 93%

Consumers’ Post-purchase Regret Determinants in Sri Lankan Shopping Malls

Ekanayake

Karunarathne

2021

SAJSSE

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Aims: This study aims to find the factors affecting post-purchase regret at shopping malls in Sri Lanka. Marketing needs better recognition of customer behavior decisions. The importance of this study is to find the gaps in customer expectations and what malls actually deliver. It also aims to identify ways to create the best possible post-purchase customer experience. Study design: Factors considered in this study have framed the number of alternatives forgone, the return process experience at mall shop, the self-esteem, and risk-aversion of the consumer. Place and duration of study: People who have shopped at malls during the year 2020 were chosen via an online survey, and 369 responses were collected concerning the period mentioned above. Methodology: A questionnaire was used to gather data, and its reliability has been tested with Pearson Product-Moment values and reliability measured via a factor analysis using SPSS application. Results: The results indicated that the number of alternatives forgone, return procedure of the mall shop, and the consumers' self-esteem positively associated with post-purchase regret. At the same time, risk-aversion shows a negative relationship with post-purchase regret. Conclusion: The number of alternatives is the most significant factor that relates to post-purchase regret. To lower the regret of alternatives forgone, mall shop managers must look into customer’s preferences. It is better to cluster the loyal and non-loyal customers in a long time. The number of options showcase in the mall must be limited, but with a sense of marketing. To decrease dissatisfaction with the return procedure, one should enhance the services behind the return procedure and provide correct directions. Risk aversion is negatively proportional to post-purchase regret.

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An Analysis of the Regret Concerning the Process of Purchasing and the Regret Concerning after the Purcashing in the Context of Characteristic Properties

Cited by 3 publications

References 24 publications

How Impulsivity influences the Post-purchase Consumer Regret?

How Impulsivity influences the Post-purchase Consumer Regret?

Investigating the moderating effect of the demographic factors on post-purchase regrets at malls in Sri Lanka

Consumers’ Post-purchase Regret Determinants in Sri Lankan Shopping Malls

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