Customer demands that change with competitive circumstances of modern day, force firms improve themselves for new strategies to differentiate them from their competitors and to acquire competitive advantage. Therefore, in the experience economy we live through; marketing theorists and implementers are in search of unique and entertaining experiences to create customer dependence. In this context, strategies of marketing world has changed and developed to provide consumer experience rather than selling product and service. Experience is the main component of experiential marketing and it aims to make consumers respond, act actively to purchase and gain different feelings, different perceptions in consequence of their experiences. For that purpose, experience creates varied revivers such as special areas, atmospheres, new settlements.In terms of airline sector; fast changing life styles, intense work periods and desire of award oneself after those hard periods, increasing expectations of people about using their spare time valuable and amusing; support travel and experience activities. With reference to this assumption; experiential brand qualification of Turkish Airlines, experiential qualification of services Turkish Airlines offer and how these services affect travel experience and position of Turkish Airlines about following experiential marketing activities will be determined and after the literature review about experiential marketing and experiential marketing implementations. Travel experience perceptions of consumers will be specified as well. It will also be examined if there is any difference about travel experience perceptions according to consumers who have different socio-demographic characteristics. A sample survey will be fulfilled for the study.

Ads making use of sexual appeals have the potential to attract attention, but they also run the risk of offending viewers. In this paper, two studies were performed to explore consumers' third-person perceptions of sexual appeals in advertising for hedonic and utilitarian products. This research examined whether the third-person perception mediates the relationship between attitude toward the ad and purchase intention. We also examined whether these relationships are contingent on attitude toward sexual stimuli (positive vs. negative). Canadian (N ¼ 400) and Turkish (N ¼ 400) undergraduate students participated in each study. Findings consistently demonstrate that third-person phenomenon was supported in each study. The exact form of the third-person perception, however, differs across product types and cultural contexts. Also, attitude toward ads significantly affects third-person perception. In turn, third-person perception significantly affects both purchase intention on self and purchase intention on others. Furthermore, these relationships are contingent on the attitude toward sexual stimuli.

The rise in quantities of production and number of consumers make consumers more conscious and they continually increasing their wishes and expectations. This situation obliges marketing to new quests. Marketing communication has become very significant to highlight some of the products which have the same quality, the same features, and the same price, even produced with the same technology. Hereby, with marketing communications how companies are seen by consumers is becoming more important than how they try to be seen. Nowadays, while companies are creating their communication strategies, they try to present preferred brands by taking the factors affecting consumers' behaviors into the account. Brands that have become nearly indispensable elements in our lives sometimes stand out more than the product; the consumer may prefer the brand rather than the product. For that reason, brand awareness, brand image

The aim of this study is to investigate the relationship among general regret concerning the life, the regret concerning the process of purchasing and the regret concerning after the purchasing and to determine the characteristic properties which are effective on these three types of regret. This study is applied on the students of Eskisehir Osmangazi University and Karamanoglu Mehmetbey University and it is benefited from the convenience sampling in the study. The data of this study is collected via questionnaire and in a method of drop-and-collect. The results of the study shows that there is a positive meaningful relationship among the regret concerning the life, the regret concerning the process of purchasing and the regret concerning after the purchasing. Moreover, as a result of this study, it is established that the characteristic properties like extravagant, restrained, easily tempered, careless, enjoy spending and a planner have positive meaningful effects on the regret concerning the life, the regret concerning the process of purchasing and the regret concerning after the purchasing.Keywords: regret, the regret after the purchasing, the regret of the purchasing process, consumer impulsiveness

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