An Analysis of the Relationship Between Sustainable Fuel Management and Competitive Strategy in the Aviation Industry

Mızrak, Filiz; Türk, Abdullah; Mızrak, Kağan Cenk

doi:10.1007/978-3-031-12958-2_13

Cited by 4 publications

(2 citation statements)

References 28 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In conclusion, the insights gained from this study contribute to understanding the relationship between sustainability practices and brand equity within Korean Air. By deepening our comprehension of these influential factors, we can underscore the significance of sustainable development by integrating sustainability practices such as corporate social responsibility (CSR) and environmental, social, and governance (ESG) initiatives [137][138][139]. Therefore, the managerial implications of this study are multifaceted.…”

Section: Discussionmentioning

confidence: 98%

“…Moreover, it emphasizes how both service quality and sustainability practices foster sustainable business development and cultivate positive brand equity over the long term. Likewise, the implementation of corporate eco-friendly, reducing CO 2 emissions, SAFs, and social policies emerges as a pivotal approach for service-oriented companies to enhance customer satisfaction while simultaneously elevating brand value [137][138][139]. This comprehensive approach highlights not only the significance of sustainability practices in the Korea airline industry but also provides valuable guidance for developing theoretical frameworks that align with evolving passenger needs and expectations.…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

The Effect of Service Quality and Sustainability Practices on Brand Equity: The Case of Korean Air Passengers

Lee,

Park

2024

Sustainability

View full text Add to dashboard Cite

A company’s brand equity is built through sustainable development. Sustainability practices are increasingly being adopted by a wide range of organizations, with the aviation industry being particularly prominent. This trend can play a key role in enhancing brand equity within the Korean aviation sector. Specifically, the focus is on whether sustainability practices contribute positively to brand value within the aviation industry. The primary objective is to examine how service quality and sustainability practices influence airline brand equity through mediating factors. While previous research has predominantly explored airline service quality, this study aims to analyze the influence of sustainability practices on brand equity, particularly targeting Korean Air, amid the increasing interest in sustainability research within the airline industry. Additionally, a survey was conducted on 379 Korean Air passengers, and structural equation modeling (SEM) was employed for analysis. The results indicate a strong positive correlation among service quality, sustainability practices, and brand equity, suggesting heightened passenger interest in airline sustainability practices, along with service quality. Hence, this theoretical investigation signifies a potential positive impact on the Korean aviation industry.

show abstract

Section: Discussionmentioning

confidence: 98%

Section: Discussionmentioning

confidence: 99%

The Effect of Service Quality and Sustainability Practices on Brand Equity: The Case of Korean Air Passengers

Lee,

Park

2024

Sustainability

View full text Add to dashboard Cite

show abstract

Circular Economy and Supply Chain Sustainability

Karim,

Roshid,

Waaje

2024

Strategic Innovations for Dynamic Supply Chains

View full text Add to dashboard Cite

Pollution, climate change, and the loss of natural resources are still major concerns that must be addressed immediately. More and more, industries are realizing they need to include sustainability, social responsibility, circular economy, and ethical sourcing in their operations. This chapter aims to highlight how principles of the circular economy ideas—reducing, reusing, recycling, and recovering—may help to develop a sustainable supply chain, which is crucial in addressing these urgent concerns from the industry revolution. Apart from environmental considerations, industrial innovation, and sustainability inside supply chains, this chapter also describes those techniques (data analytics, blockchain, internet of things [IoT], artificial intelligence [AI], etc.) with the principles of the circular economy. Practicing circular economy with supply chain management sustainability within the industry and working towards a future that is more egalitarian, ecologically aware, and resilient is highlighted in this chapter.

show abstract

The Role of Logistics in SDG 7 “Affordable and Clean Energy”

Tercan,

Özdemir

2024

Advances in Business Strategy and Competitive Advantage

View full text Add to dashboard Cite

In today's world, access to renewable energy is crucial for global sustainable development. This chapter highlights the vital role of logistics in achieving Sustainable Development Goal 7 (SDG 7), which aims for affordable and sustainable energy. It explores how logistics impacts economic development, job creation, green energy applications, and clean energy transportation, including the use of wind turbines and large-scale hydrogen batteries. The logistics sector offers opportunities to meet the growing demand for clean energy by developing infrastructure, distributing products, and managing transportation efficiently. This chapter emphasizes the potential for job creation and environmental benefits, transforming logistics into a driver of economic growth and sustainability. It also examines sustainable port development and the integration of renewable energy in logistics operations, showcasing how logistics can advance global efforts toward a sustainable future.

show abstract

An Analysis of the Relationship Between Sustainable Fuel Management and Competitive Strategy in the Aviation Industry

Cited by 4 publications

References 28 publications

The Effect of Service Quality and Sustainability Practices on Brand Equity: The Case of Korean Air Passengers

The Effect of Service Quality and Sustainability Practices on Brand Equity: The Case of Korean Air Passengers

Circular Economy and Supply Chain Sustainability

The Role of Logistics in SDG 7 “Affordable and Clean Energy”

Contact Info

Product

Resources

About