An application of TAM model towards influencing online purchase intention during Covid-19 pandemic for fresh agricultural products: A preliminary findings

Karim, Rizuwan Abu; Rahayu, Agus; Mahmud, Nurazree; Monoarfa, Hilda; Bahtar, Azlin Zanariah; Nazari, Zamzuri Ahmad; Adirestuty, Fitranty

doi:10.1063/5.0052849

Cited by 8 publications

(9 citation statements)

References 23 publications

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“…It can also be interpreted that purchasing decision behavior refers to the final behavior of consumers in buying goods and services for personal consumption. Intention to buy happens when the customer has a good recognition of a product (Karim et al, 2020). Purchasing decisions are processes that consumers carry out to fulfill their needs to obtain satisfaction with the highest value.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Halal life style has also become a lifestyle in some countries, such as in Indonesia (Juliana et al , 2022a). Halal cosmetics is one of the interesting research objects researched to date because more and more interesting variables affect the intentions of halal cosmetic buyers (Briliana and Mursito, 2017; Briliana and Noviana, 2016; Haque et al , 2018; Khan et al , 2020; Majid et al , 2015; Putri et al , 2019).…”

Section: Introductionmentioning

confidence: 99%

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Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia

Mahri,

Juliana,

Monoarfa

et al. 2023

JIMA

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Purpose The purpose of this study shows the effect of the value of country of origin and brand image on the purchasing decision of South Korean skincare with halal product knowledge as a moderator variable. Design/methodology/approach The research method used is descriptive quantitative by analyzing the responses to questionnaires distributed to 212 respondents from all over Indonesia. Based on previous research, four hypotheses were built, and the collected data were processed using a path analysis tool through the SmartPLS 3.3.3 application. Findings The results showed that the country of origin and brand image variables had a significant effect on the purchasing decision of South Korean skincare with halal product knowledge as a moderator variable. Meanwhile, the halal product knowledge variable does not moderate the influence of country of origin and brand image on South Korean skincare purchasing decisions. This finding confirms that the halal product knowledge factor has not been sufficient to strengthen the influence of country of origin and brand image on South Korean skincare purchasing decisions. Practical implications To increase knowledge about Muslim halal in South Korea’s skincare purchasing decisions, the role of halal assurance institutions and South Korean and Indonesian skincare manufacturers is needed in optimizing halal certification and international agreements related to halal guarantees. In addition, halal cosmetics business actors in Indonesia and Korea must increase halal awareness of the products they sell through brand image and halal product knowledge so that they can convince and encourage Muslim consumers in making decisions to buy South Korean skincare in Indonesia. Originality/value To the best of the authors’ knowledge, this study is the first to test country of origin and brand image on the decision to purchase South Korean skincare with halal product knowledge as a moderator variable. This study succeeded in revealing the strengths and weaknesses of the value of country of origin and brand image in influencing the purchasing decisions of South Korean skincare in Indonesia.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia

Mahri,

Juliana,

Monoarfa

et al. 2023

JIMA

View full text Add to dashboard Cite

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“…Building and sustaining client confidence in online banking platforms might give financial institutions a strategic advantage. Customer satisfaction with a bank's digital banking services has been shown to impact the bank's bottom line (Karim et al, 2021). Customer happiness, loyalty, and retention might all rise if dependable digital banking services were available.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

“…Financial institutions may gain an advantage in the banking sector by gaining and keeping customers' confidence in their digital banking services. It has been suggested by Karim et al, (2021) that consumers' perceptions of the quality of a bank's digital banking services might affect its bottom line. Improved client happiness, loyalty, and retention may result from using secure digital banking services.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

The impact of mobile banking on banking performance throughout the COVID-19 pandemic

Sahar Alayli

2023

Int. J. Sci. Res. Arch.

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This quantitative study investigates the profound influence of mobile banking on the performance of banking institutions amid the backdrop of the COVID-19 pandemic. With a robust sample size of 432 respondents, this research provides valuable insights into the rapidly evolving landscape of banking during a global crisis. Employing rigorous statistical analysis, including regression and correlation analysis, the study reveals the extent to which mobile banking adoption has reshaped the banking sector's performance metrics. The findings shed light on the pivotal role of mobile banking in enhancing efficiency, customer engagement, and financial stability for banks navigating the challenges of the pandemic. This research serves as a timely contribution to the discourse surrounding the transformative impact of technology on the banking industry, particularly during unprecedented times.

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“…Indeed, the key to the selection of attributes lies in the choosing of words that can be defined, that can generate consensus and comparisons, and that can be fixed on a scale. With the development of e‐commerce and the impact of COVID‐19 on people's lifestyles, online grocery shopping (OGS) has become a new option for consumers to purchase frozen aquatic products (Bezirgani & Lachapelle, 2021; Karim et al, 2021). With this comes a huge amount of user behavior data.…”

Section: Introductionmentioning

confidence: 99%

Rapid screening of sensory attributes of mackerel using big data mining techniques and rapid sensory evaluation methods

Huang

et al. 2023

Journal of Texture Studies

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The present study aimed to investigate the potential of big data mining technology in conjunction with rapid sensory evaluation methods for the swift screening of sensory attributes of three kinds of frozen mackerel. Specifically, two rapid sensory evaluation methods, namely ideal profile method (IPM) and check‐all‐that‐apply (CATA), were implemented and compared with the conventional descriptive analysis method. The results revealed that eight sensory attributes based on consumer network evaluations demonstrated significant consistency during the training process (p < .05). Notably, the application of web‐based sensory attributes yielded highly comparable results between IPM and traditional descriptive analysis (0.915). Moreover, the results of the IPM preference map were in closer agreement with those of traditional descriptive analysis. While traditional sensory evaluation boasts high accuracy and a greater ability to detect nuances, the evolution of sensory evaluation technology has shifted its focus toward consumers. Rapid sensory evaluation analysis technology supports the collection of information directly from consumers, even by untrained or semi‐trained groups, thereby presenting broad prospects for product qualitative analysis.

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An application of TAM model towards influencing online purchase intention during Covid-19 pandemic for fresh agricultural products: A preliminary findings

Cited by 8 publications

References 23 publications

Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia

Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia

The impact of mobile banking on banking performance throughout the COVID-19 pandemic

Rapid screening of sensory attributes of mackerel using big data mining techniques and rapid sensory evaluation methods

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