An appraisal of stock car racing's economic and geographic development in North America: NASCAR as flexible accumulation

Edwards, Mike; Alderman, Derek H.; Estes, Steven G.

doi:10.1504/ijsmm.2010.033955

Cited by 5 publications

(1 citation statement)

References 13 publications

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“…In Veblen's time, mergers and acquisitions often resulted in corporations whose value was mostly goodwill, a tendency that has only escalated in recent decades with asset-light corporations floated on speculative financial markets (Krier, 2009). Megaspectacles are rarely organized by a single, hierarchically managed corporation but by cross-marketing coalitions of asset-light, post-Fordist businesses (Edwards et al, 2010;Harvey, 1989), many of which are essentially nests of contracts: light to the point of gas. They invest in few fixed assets and the value of their contracts floats upon legendary brandrecognition or goodwill in the form of legend awareness.…”

Section: The Mediating Role Of Legends In Trophy Marketsmentioning

confidence: 99%

Trophies of Surplus Enjoyment

Krier

Swart

2014

Critical Sociology

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Megaspectacles are theorized as markets for a special economic object: trophies of surplus enjoyment. Attendees at megaspectacles were found to focus their activity upon trophy markets, trophy hunting and anticipated trophy display rather than spontaneous enjoyment of the staged event. Veblen's theory of trophies as invidious objects, and insights from Goffman, Lacan and Žižek, are used to explain these counterintuitive findings. Trophies function as distorting mirrors, reflective surfaces in which viewers misrecognize the trophy owner's apparent experience of legendary pleasures as their own dispossessed surplus enjoyment. Megaspectacles produce and sustain envy inducing legends and ritually load trophies with three forms of potential envy: status trophies (envy of symbolic prowess), action trophies (envy of imaginary risk taking) and trophies of jouissance (envious yet repressed desire for libidinal pleasure). Megaspectacles do not directly pleasure their attendees, but provide them with trophies of surplus enjoyment to disturb and disrupt the pleasure of others.

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Section: The Mediating Role Of Legends In Trophy Marketsmentioning

confidence: 99%