“…When using qualitative indicators, evaluators have used the previous evaluation results of the peer group as a guideline for the current evaluation [8]. The current approach simply groups firms belonging to the same industry or technology category to build peer groups, but it cannot explore the detailed features of individual firms [5]. Another approach builds peer groups by identifying firms that have similar internal and external structures to a focal firm, but it also measures the firm similarity only from the perspective of the firm structure.…”