An Assessment of Awareness, Usage Pattern and Adoption of 3G Mobile Services in Botswana

Garg, Dhruv; Garg, Ajay Kumar

doi:10.7763/ijcte.2011.v3.367

Cited by 2 publications

(4 citation statements)

References 22 publications

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“…Based on the analysis of the results, it was found that attitude is not related to BI to use 3G (path coefficient (β) = 0.065, t = 1.356) and for that reason the hypothesis is rejected. The results contradict with researches in the literature review by Phuangthong, 2005;Suki, 2011, andGarg, 2011. This result may be attributed to respondents' preference of WIFI over 3G.…”

Section: Hypotheses Testingcontrasting

confidence: 77%

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Consumer Behavior Towards Introducing 3g Mobile in Palestine: The Case of Bethlehem Governorate

El-Jafari¹,

Yousef²,

Jamoos³

2020

IRMM

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This research focuses on the factors that influence customers' behavior towards the introduction of 3G cellular data in Bethlehem Governorate, in the West Bank (WB), Palestine, which was introduced at the beginning of 2018. Therefore, the main purpose of this paper is about the examination of the factors that influence consumers' usage of 3G cellular data. The research framework was based on the theory of planned behavior (TPB) with the attitude, subjective norms, and perceived behavioral control factors. In addition to the extension of technology acceptance model (TAM), the proposed model included the perceived usefulness and perceived ease of use factors. The perceived enjoyment factor was added to the model along with the TPB and TAM in order to examine the influence on the behavioral intention to use 3G cellular data. A simple random sampling strategy of a sample size of 402 3G's customers from Bethlehem Governorate in the WB, Palestine was applied. Targeted respondents include who tried either currently using 3G services throughout a questionnaire that was constructed for this purpose. The data was analyzed by employing structural equation modeling (SEM). The results indicate that perceived behavioral control, perceived enjoyment, and subjective norms are the influential factors. In contrast, perceived usefulness, perceived ease of use and attitude are not influencing the behavioral intention to use 3G mobile data services. Based upon the research findings, business implications, and limitations, further research was suggested were placed.

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Section: Hypotheses Testingcontrasting

confidence: 77%

“…It was concluded that using 3G Technology services is a good idea that lead to good attitude (Phuangthong, 2005;Suki, 2011). In a research conducted by Garg (2011) in Botswana in Africa targeting 125 faculty of science students has founded that 50% of the participants has positive attitude towards the usage of 3G mobile services (Garg, 2011).…”

Section: Attitudementioning

confidence: 99%

Consumer Behavior Towards Introducing 3g Mobile in Palestine: The Case of Bethlehem Governorate

El-Jafari¹,

Yousef²,

Jamoos³

2020

IRMM

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“…This section reviews literature related to current usage, customer behavior, customer segmentation, acceptance and features that affect usage in various countries, although some authors have presented their interpretations regarding the future of 3G and its prospective.3G services were first adopted in Japan in 2001. Deepti and Ajay present the patterns, awareness and adoption of 3g users among young generations in Botswana [1]. Research conducted in Malaysia by suki [2], suggests that, to adopt 3G mobile services,the 3G mobile telecommunication companies need to lift consumer's intention.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Many studies have investigated the user acceptance and success factor of mobile services in general, and 3G in particular [1]. Research on 3G technology acceptance in Bangladesh will therefore be extremely worthy in providing useful information, especially at this early stage of 3G mobile internet development and implementation in this country.…”

Section: Introductionmentioning

confidence: 99%

An Assessment of 3G Mobile Service Acceptance in Bangladesh

Mahfuz¹,

Latif²

2013

IJACSA

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Abstract-This paper aims to find out the key factors influencing mobile users to adopt 3Gtechnology and affecting the subscriber's feedback while using third generation (3G) mobile services that are available for one year in Bangladesh. An interesting fact that motivated this research was the significant low rate of 3G service usage among mobile operators in Bangladesh though we get the completely opposite picture worldwide. To examine the user acceptance and to depict user behavioral pattern, data were collected from 200 respondents through a survey. The analysis was done into two categories: one was in general and the other one was department based. The results of the study revealed the user intention, awareness, attitude, expectation, key 3G service usage etc. The findings have future implications for existing as well as newly arrived service providers who have very recently started their journey. Considering these identified factors would provide the directions for telecom operators to achieve high rate of 3G service adoption and to provide more successful 3Gservices.However, the study covered a limited area where those findings are applicable. The result of this study might be helpful for the telecom operators while targeting the 3G subscriber market and also for the future research on this field.

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An Assessment of Awareness, Usage Pattern and Adoption of 3G Mobile Services in Botswana

Cited by 2 publications

References 22 publications

Consumer Behavior Towards Introducing 3g Mobile in Palestine: The Case of Bethlehem Governorate

Consumer Behavior Towards Introducing 3g Mobile in Palestine: The Case of Bethlehem Governorate

An Assessment of 3G Mobile Service Acceptance in Bangladesh

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