An Assessment of the Impact of Information Technology on Marketing and Advertising

Hosseini, Zohre; Mohammadi, Sardar; Safari, H.

doi:10.48084/etasr.1620

Cited by 5 publications

(4 citation statements)

References 10 publications

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“…Hosseini, Mohammadi, and Safari [23] mentioned that the development of communication technologies for satellites, computers, cable TV, video conferencing, and computer networks allowed people to obtain information faster. Therefore, it is important to study the impact of technology on different market shares and marketing.…”

Section: The Relationship Between Marketing and Technological Develop...mentioning

confidence: 99%

A Study of the Relationship between Marketing and Investment in Technology Development in Transport Company

2022

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The article examines road transport technological development processes through the prism of marketing. Technological development alternatives of road transport companies were analysed and evaluated according to the influence of marketing on the development and competitiveness of the company’s services. During the structural and technological development analysis, the marketing factors determining the components of the technological development process were determined. The analysis of scientific literature sources revealed the level of scientific problem research, which is associated with the notion that technology development is influenced by consumer demand, digital transformation, data availability, and complex processes in the logistics supply chain. When compiling the expert evaluation questionnaire, the criteria of the influence of marketing factors on the development of road transport technologies and the quality of the transport company’s vehicles were singled out. The research reveals that elements of the marketing strategy of transportation companies are elastically related to personalised customer expectations and automated customer choice tracking capabilities. The results can also include quick response to troubleshooting, CO2 reduction measures, ensuring process continuity, improved safety, and demand planning. The article’s scientific novelty has been achieved by determining new elements of interaction between marketing and technology development in the transport company.

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Section: The Relationship Between Marketing and Technological Develop...mentioning

confidence: 99%

A Study of the Relationship between Marketing and Investment in Technology Development in Transport Company

2022

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“…They offer opportunities for interaction between the provider of services and their targeted customers, but importantly, between the audiences themselves, who, moreover, are given the opportunity for integration. (Lakshmanan and Basariya, 2017;Hosseini et al, 2018;Novianti and Erdiana, 2021).…”

Section: Importance Of Information and Communication Technologiesmentioning

confidence: 99%

Impact of Information and Communication Technologies on the Tourism Sector

Bak,

Barej-Kaczmarek,

Sulikowski

2022

ERSJ

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Purpose:The article aims to assess the impact of information and communication technologies on the operation of the tourism sector. Design / Methodology / Approach: The research methodology was based on the application of the desk research method, involving the verification of data obtained from publicly available found sources (professional literature, Internet, web research). Findings: The continuous development of information and communication technologies over the past decade has radically changed tourism. ICT technologies offer a broad spectrum of solutions affecting the entire tourism industry, including travel, transportation, leisure, and hospitality, and increase the efficiency of economic processes in the tourism sector. Practical Implications: The article contains valuable information that can serve as source material and a reference for further research related to the development of the tourism sector. Originality/value: This article contributes to recent European and global academic discussions on the competitiveness of ICT and its importance in the tourism sector.

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“…To the best of our knowledge, there is a lack of research on the impact of web analytics tools on the overall performance of SMEs. Many studies focused on examining the impact of web analytics tools from a marketing perspective [13][14][15][16]. In addition, as there is a lack of investigations on the Saudi SME sector, it is necessary to study the impact of web analytics tools on the overall performance of Saudi SMEs.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Web Analytics Tools on the Performance of Small and Medium Enterprises

Almatrafi,

Alharbi

2023

Eng. Technol. Appl. Sci. Res.

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In the era of data analytics, the use of web analytics tools is widely spread among Small and Medium Enterprises (SMEs), especially in the e-commerce sector, to analyze web usage data and measure website performance due to the several features it provides. Most web analytics studies were conducted based on marketing rather than a managerial point of view. Therefore, there is a necessity to study the impact from a managerial perspective by exploring the impact on financial and non-financial performance and the decision-making process. This study assessed the impact of web analytics tools on the overall performance of SMEs, targeting Saudi SMEs and considering the lack of web analytics studies in this sector in Saudi Arabia. The sample involved eight Saudi SMEs who participated by answering interview questions, which were analyzed using thematic analysis. The findings demonstrated four main themes: the current web analytics tools used by Saudi SMEs, the motivations behind their use, and their impact on SMEs' performance and decision-making. The results showed that these tools positively affect the overall performance of SMEs. Google Analytics (GA) was the tool most used by the sample. Seven motives were discovered that encourage SMEs to use web analytics tools. This study also addressed the common Key Performance Indicators (KPIs) used by the participants. Concerning decision-making, it was found that web analytics tools affected and supported SMEs' decisions. Furthermore, this study evaluated the role of Zid, the Saudi e-commerce platform for data analytics and performance measurement.

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An Assessment of the Impact of Information Technology on Marketing and Advertising

Cited by 5 publications

References 10 publications

A Study of the Relationship between Marketing and Investment in Technology Development in Transport Company

A Study of the Relationship between Marketing and Investment in Technology Development in Transport Company

Impact of Information and Communication Technologies on the Tourism Sector

The Impact of Web Analytics Tools on the Performance of Small and Medium Enterprises

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