This paper presents the process of developing the Meowgical AR application, a multiplayer game on the phone that uses Augmented Reality technology to provide the user with a special experience. One of the main objectives was to make a game that looks nice and simple at first glance, but behind which are several levels of complexity and strategy. This goal has been achieved by adding several unique abilities that can be combined anyway to each game, equipment that interacts with the abilities and effects that help or confuse the player for a short time. Another important goal was the possibility for the user to customize elements of the game in order to have a unique experience. Through the possibility of customizing the character and building your own arenas, this goal has been achieved.