Language model fusion helps smart assistants recognize words which are rare in acoustic data but abundant in textonly corpora (typed search logs). However, such corpora have properties that hinder downstream performance, including being (1) too large, (2) beset with domain-mismatched content, and (3) heavy-headed rather than heavy-tailed (excessively many duplicate search queries such as "weather"). We show that three simple strategies for selecting language modeling data can dramatically improve rare-word recognition without harming overall performance. First, to address the heavy-headedness, we downsample the data according to a soft log function, which tunably reduces high frequency (head) sentences. Second, to encourage rare-word exposure, we explicitly filter for words rare in the acoustic data. Finally, we tackle domain-mismatch via perplexity-based contrastive selection, filtering for examples matched to the target domain. We down-select a large corpus of web search queries by a factor of 53x and achieve better LM perplexities than without down-selection. When shallow-fused with a state-of-the-art, production speech engine, our LM achieves WER reductions of up to 24% relative on rare-word sentences (without changing overall WER) compared to a baseline LM trained on the raw corpus. These gains are further validated through favorable side-by-side evaluations on live voice search traffic.