An Empirical Comparison of Ratings-Based and Choice-Based Conjoint Models

Elrod, Terry; Louviere, Jordan J.; Davey, Krishnakumar S.

doi:10.2307/3172746

Cited by 135 publications

(62 citation statements)

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“…These works root back to Louviere and Woodworth (1983) who established the underlying concepts of CBC by combining conjoint analytical elements with aspects of discrete choice models. Subsequent articles examine different aspect of CBC such as generating experimental designs (Huber and Zwerina 1996;Carson, Louviere, Anderson, Arabie, Bunch, Hensher, Johnson, Krahfeld, Steinberg, Swait, Timmermans, and Wiley 1994) or cross-validation of CBC with other conjoint approaches (Vriens, Oppewal, and Wedel 1998;Elrod, Louviere, and Davey 1992). The works of McFadden (1974) and, even more broadly referenced (FS>FL), Ben-Akiva and Lerman (1985) establish a methodical foundaion of discrete choice theory that supports the feasibility and statistical analysis of empirical studies.…”

Section: Fs = Factor Score Fl = Factor Loadingmentioning

confidence: 99%

Investigating Research Streams of Conjoint Analysis: A Bibliometric Study

Teichert

Shehu

2010

Bus Res

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Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a method-based overview of streams of conjoint research. By using novel bibliometric techniques in this field we complement findings of existing reviews. We use co-citation and factor analysis of the most cited articles in SSCI to identify the most important articles and research streams. Seven research streams are revealed which are visualized by means of multidimensional scaling. Tables and graphics reveal the disciplinary affiliations of contributors to CA, the special structure within the classes as well as links between them.

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Section: Fs = Factor Score Fl = Factor Loadingmentioning

confidence: 99%

Investigating Research Streams of Conjoint Analysis: A Bibliometric Study

Teichert

Shehu

2010

Bus Res

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“…Fatigue occurs when participants tire over time causing 32 performance to deteriorate in later conditions or assessments. Some marketing and 33 psychology studies find that the precision of respondents" choices declines moderately 1 with repeated choice tasks because they become fatigued (Elrod et al, 1992). Conversely, 2 learning effects manifest themselves in participants becoming better the more often they 3 do the experimental task.…”

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confidence: 99%

“If only I had taken the other road...”: Regret, risk and reinforced learning in informed route-choice

2012

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“…In particular, this study analyzes the utility function of government officials when they evaluate features of environmentrelated policies. Another aim is to introduce the use of a choice-based model using conjoint analysis in environmental policy analysis (Elrod et al 1992). This is an exploratory study since very little is known regarding the utility function of government officials in the area of environmental policy analysis.…”

Section: Introductionmentioning

confidence: 99%