An Empirical Comparison of Technologically Mediated Advertising in Under-connected Populations

Naseem, Mustafa; Saleem, Bilal; Shariati, Ahmad; Chen, Jay; Raza, Agha Ali

doi:10.1145/3313831.3376683

Cited by 6 publications

(3 citation statements)

References 42 publications

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“…Raza et al compared various advertisement channels side by side as they attempt to scale the same development service -a maternal health hotline, Super Abbu, connecting expectant parents anonymously to trained gynecologists (Naseem et al, 2020). They also show how users acquired through various channels fare in terms of overall activity, engagement, seriousness of purpose, and IVR sophistication.…”

Section: Mechanisms Of User Acquisitionmentioning

confidence: 99%

Voice Interfaces for Underserved Communities

Vashistha

Raza

2022

Introduction to Development Engineering

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Internet technologies – like social media platforms and discussion forums – have transformed how people communicate with each other. In addition to improving access to information, news, and entertainment, they have impacted governance, politics, civil society movements, crisis response, marketplaces, and healthcare, among other parts of our lives. Although concerns regarding data misuse, privacy breaches, and overuse have grown recently, these technologies are continuing to soar, mostly among literate, urban, and connected communities, all across the world. However, despite their promises (and pitfalls), these technologies currently exclude billions of people worldwide who are too remote to access the Internet, too low-literate to navigate the mostly text-driven Internet, or too poor to afford Internet-enabled devices. This chapter presents the innovation, implementation, and adaptation of voice forums that have evolved over the last two decades, discusses challenges that plagued their growth, and highlights ingenious solutions that were used to address their pain points.

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Section: Mechanisms Of User Acquisitionmentioning

confidence: 99%

Voice Interfaces for Underserved Communities

Vashistha

Raza

2022

Introduction to Development Engineering

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“…According to the Alliance for Affordable Internet, nearly 2.5 billion people live in countries where a basic cell phone would cost nearly a quarter or more of the average monthly income [Roser, 2020]. Making the internet available to everyone will not solve the problem if the devices commonly used to access the internet are a luxury item for the world's poor [Naseem et al, 2020]. In addition, many of the devices currently being used are inexpensive basic phones.…”

Section: Sustainabilitymentioning

confidence: 99%

Socio-Technological Challenges and Opportunities: Paths Forward

Wu¹,

Manne²,

Ranganathan³

et al. 2021

Preprint

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Advancements in digital technologies have a bootstrapping effect. The past fifty years of technological innovations from the computer architecture community have brought innovations and orders-ofmagnitude efficiency improvements that engender use cases that were not previously possiblestimulating novel application domains and increasing uses and deployments at an ever-faster pace. Consequently, computing technologies have fueled significant economic growth, creating education opportunities, enabling access to a wider and more diverse spectrum of information, and, at the same time, connecting people of differing needs in the world together. Technology must be offered that is inclusive of the world's physical, cultural, and economic diversity, and which is manufactured, used, and recycled with environmental sustainability at the forefront. For the next decades to come, we envision significant cross-disciplinary efforts to build a circular development cycle by placing pervasive connectivity, sustainability, and demographic inclusion at the design forefront in order to sustain and expand the benefits of a technologically rich society. We hope this work will inspire our computing community to take broader and more holistic approaches when developing technological solutions to serve people from different parts of the world. This article is intended to capture the ISCA panel on the Microprocessor 50: Societal Challenges (see https://www.iscaconf.org/isca2021/program/) from the lens of computer architects and the following discussions. This work represents the opinions of the authors and does not reflect the position of their respective companies. * Will be with Facebook; work started at Microsoft.

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“…One important solution to this challenge is to deploy IVR systems on simple feature phones to reach the target populations. These systems are then used to deploy health information along with entertainment features to motivate use [14]. However within lowliterate populations that have limited exposure to technologies and have patriarchal set-ups, the impact of the gender of the voice used to deliver key information is not clearly understood.…”

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confidence: 99%

Does Gender and Accent of Voice Matter?

Mubarak

Shahid

Mustafa

et al. 2020

Proceedings of the 2020 International Conference on Information and Communication Technologies and Development

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We explore the impact of the gender and accent of the voice recording in Interactive Voice Response (IVR) systems in low-literate and patriarchal contexts. We conducted a small randomized control trial (RCT) with 62 participants, prompting them to identify myths and factual statements from a list of 10 prompts. One of four sets of recordings were randomized for each participant: Male formal (MF), Male Informal (MI), Female Formal (FF), and Female Informal (FI). We found that (a) male participants found male voices as providing more accurate information, (b) formal voice made myths seem accurate to male participants, (c) there was a significant impact of participant education level on correctly identifying myths, and (d) female participants were more knowledgeable about maternal health facts. Our study provides some basic guidelines on the potential characteristics of the voice used in IVR systems when deployment is in low-literate, and patriarchal communities.

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An Empirical Comparison of Technologically Mediated Advertising in Under-connected Populations

Cited by 6 publications

References 42 publications

Voice Interfaces for Underserved Communities

Voice Interfaces for Underserved Communities

Socio-Technological Challenges and Opportunities: Paths Forward

Does Gender and Accent of Voice Matter?

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