An Empirical Evaluation of the US Beer Institute’s Self-Regulation Code Governing the Content of Beer Advertising

Babor, Thomas F.; Xuan, Ziming; Damon, Donna; Noel, Jonathan K

doi:10.2105/ajph.2013.301487

Cited by 32 publications

(39 citation statements)

References 14 publications

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“…Table summarizes 19 studies conducted in 19 countries where advertising content was evaluated in terms of code violations . All studies reported evidence of code violations.…”

Section: Resultsmentioning

confidence: 99%

“…Five studies used pre‐selected advertisements that were thought to contain code violations and reported violation rates of 100% . The remaining 12 studies used either a random sample of advertisements or a total survey approach . Among these studies, code violation rates for television and magazine advertisements ranged from 12.3 to 86% and 0 to 52% , respectively.…”

Section: Resultsmentioning

confidence: 99%

“…The remaining 12 studies used either a random sample of advertisements or a total survey approach . Among these studies, code violation rates for television and magazine advertisements ranged from 12.3 to 86% and 0 to 52% , respectively. One study reported a code violation rate of 74.1% for digital content , and an additional study, whose unit of analysis was a marketing campaign, reported a code violation rate of 100% .…”

Section: Resultsmentioning

confidence: 99%

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Industry self‐regulation of alcohol marketing: a systematic review of content and exposure research

2016

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“…Table summarizes 19 studies conducted in 19 countries where advertising content was evaluated in terms of code violations . All studies reported evidence of code violations.…”

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

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Industry self‐regulation of alcohol marketing: a systematic review of content and exposure research

2016

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“…19 Finally, across five studies, a peanl of expert reviewers who assessed the content of televised alcohol ads identified numerous advertising elements that would boost youth appeal, many of which were in violation of the industry’s self-regulatory advertising codes. 20–24 Findings from these qualitative studies are troubling, as research has shown that the models and situations depicted in alcohol advertisements positively influence youth expectations about how they will feel when they drink. 18 …”

Section: Introductionmentioning

confidence: 99%

Do Alcohol Advertisements for Brands Popular among Underage Drinkers Have Greater Appeal among Youth and Young Adults?

et al. 2016

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Background No previous study has determined whether there are differences in the youth appeal of alcohol advertisements for popular versus unpopular brands among underage drinkers. This paper provides a systematic investigation of the differential appeal of brand-level alcohol advertisements among underage youth and young adults in the U.S. Methods We examined three issues of eight magazines popular among underage youth. From the advertised alcohol brands, we selected the ads for the top 10 and bottom 10 brands by prevalence of underage youth consumption, based on the results of a previous national survey. We assessed the ads’ appeal using a sample of 211 students recruited from one graduate and two undergraduate courses at Boston University. Respondents rated the appeal of each advertisement on four dimensions: physical and social appeal, appeal to underage youth, perceived effectiveness, and liking. Using random effects linear regression, we compared the appeal of advertisements for popular versus unpopular brands. Results On each dimension, the ads for popular youth alcohol brands were rated as significantly more appealing than the ads for unpopular brands. The magnitude of this difference was 0.26 standard deviations for the physical and social appeal score, 0.25 for the appeal to underage youth score, 0.21 for the perceived effectiveness score, and 0.16 for the liking score. Conclusions Advertising for alcohol brands that are popular among youth contain elements that are more likely to appeal to underage youth and young adults than ads for brands that are relatively unpopular among young drinkers.

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“…The most common form of alcohol marketing regulation worldwide is alcohol industry self-regulation 3 ; however, numerous studies from multiple countries have shown this form of regulation to be ineffective either in protecting young people from disproportionate exposure to alcohol marketing 129,130 or in restricting objectionable advertising content 131,132 .…”

Section: Discussionmentioning

confidence: 99%

Alcohol: taking a population perspective

Gilmore

Chikritzhs

Stockwell

et al. 2016

Nat Rev Gastroenterol Hepatol

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Alcohol consumption is a global phenomenon, as is the resultant health, social and economic harm. The nature of these harms varies with different drinking patterns and with the societal and political responses to the burden of harm; nevertheless, alcohol-related chronic diseases have a major effect on health. Strong evidence exists for the effectiveness of different strategies to minimize this damage and those policies that target price, availability and marketing of alcohol come out best, whereas those using education and information are much less effective. However, these policies can be portrayed as anti-libertarian and so viewing them in the context of alcohol-related harm to those other than the drinker, such as the most vulnerable in society, is important. When this strategy is successful, as in Scotland, it has been possible to pass strong and effective legislation, such as for a minimum unit price for alcohol.

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An Empirical Evaluation of the US Beer Institute’s Self-Regulation Code Governing the Content of Beer Advertising

Abstract: The alcohol industry's current self-regulatory framework is ineffective at preventing content violations but could be improved by the use of new rating procedures designed to better detect content code violations.

Cited by 32 publications

References 14 publications

Industry self‐regulation of alcohol marketing: a systematic review of content and exposure research

Industry self‐regulation of alcohol marketing: a systematic review of content and exposure research

Do Alcohol Advertisements for Brands Popular among Underage Drinkers Have Greater Appeal among Youth and Young Adults?

Alcohol: taking a population perspective

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