An empirical evaluation of the kapferer‐laurent consumer involvement profile scale

Rodgers, William C.; Schneider, Kenneth C.

doi:10.1002/mar.4220100407

Cited by 45 publications

(32 citation statements)

References 8 publications

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“…Factor 1 suggests that consumer interest in clothing stems from the fact that it (1) gives them pleasure and enjoyment and (2) helps shape their image (is a means of self-expression). The pleasure and enjoyment aspects of interest highlight the experiential aspect of clothing and confirm that hedonism is closely related to the involvement concept (Kapferer and Laurent, 1985b;Rodgers and Schneider, 1993). Although interest and pleasure have been hypothesised as separate dimensions of involvement, their merging together is consistent with other research.…”

Section: Discussionsupporting

confidence: 66%

“…Thirty-two items were derived from the literature (Lastovicka and Gardner, 1979;Laurent, 1985a, 1985b;Bloch et al, 1986;Higie and Feick, 1989;Jain and Srinivasan, 1990;Rodgers and Schneider, 1993;Van Trijp et al, 1996). These items correspond to the five dimensions of involvement reported above (importance [10 items], interest [6 items], sign value/symbolic [6 items], self-expression [2 items] and hedonic/pleasure aspect [8 items]).…”

Section: An Examination Of Involvement With Clothesmentioning

confidence: 99%

See 1 more Smart Citation

Product involvement: an application in clothing

Michaelidou

Dibb

2006

Journal of Consumer Behaviour

121

120

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The paper examines the dimensionality of involvement with clothing. The extant literature is reviewed to show the origins, application and classification of involvement. The discussion focuses on enduring, situational and response involvement, emphasising the dimensionality of the construct. The research examines enduring involvement with clothing, using a scale of 15 Likert-type statements to operationalise the concept. The findings suggest that involvement with clothing stems from: (1) pleasure and enjoyment derived from shopping and (2) the importance consumers attach to the product, which relates to the symbolic nature of clothing as a means of self-expression.

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Section: Discussionsupporting

confidence: 66%

Section: An Examination Of Involvement With Clothesmentioning

confidence: 99%

Product involvement: an application in clothing

Michaelidou

Dibb

2006

Journal of Consumer Behaviour

121

120

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“…For the product ballpoint pen, the symbolic value and pleasure resulted in a single dimension. In the research by Rodgers and Schneider (1993), where the CIP scale was tested in four product categories (electronic equipment, audio recorders, cars and clothing), the union of the importance and pleasure dimensions was observe in all those products. Jain and Srinivasan (1990) conducted an empirical test of comparison between the scales proposed by Ratchford (1987), Higie and Feick (1989), McQuarrie and Munson (1987), Zaichkowsky (1985) and .…”

Section: Consumer Involvement Profile (Cip) Scalementioning

confidence: 96%

“…In the study by Quester and Lim (2003), the interest (product importance) and pleasure dimensions resulted in a single dimension for the sneakers product, and the symbolic value and pleasure dimensions also resulted in a single dimension for the ballpoint pen product. Rodgers and Schneider (1993) observed the union of the interest (product importance) and pleasure dimensions in electronic equipment, audio recorders, cars and clothing. In the Brazilian context, Fonseca and Rossi (1999) observed the union of the product importance and pleasure dimensions for the product beer.…”

Section: B) Reliability and Validity Of The Nip Scale In The Studied mentioning

confidence: 99%

Envolvimento do Consumidor com o Produto: comparação das escalas PII e NIP no contexto brasileiro

Almeida¹,

Düsenberg²

2014

RBGN

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RBGN (1990). The literature review encompasses the main studies on measuring the involvement of consumers with products. Data was collected through a survey that was applied to a nonprobabilistic quota sample of undergraduate students from different institutions across the state of Rio de Janeiro. A total of 1,122 questionnaires were collected, of which 1,025 (91.4%) were considered valid. In order to investigate the different levels of consumer involvement through different product categories, four products were used -sneakers, mobile phone, sports drinks and soft drinks. ANOVA and post hoc tests were used to verify the existence of significant difference on answers among product groups. This study's substantive hypothesis, the degree of convergence between the classification results of the PII and NIP scales, was verified in two ways: through Spearman's non-parametric correlation test and through the observation of the scales' similar classification proportion rates.

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“…Further research has either entirely or partially adopted these constructs in tourism and leisure studies (Gross & Brown, 2006Gursoy & Gavcar, 2003;Kyle, Graefe, Manning, & Bacon, 2004;Kyle & Mowen, 2005;Wiley, Shaw, & Havitz, 2000). Another study that tested the performance of CIP on US consumers confirmed that the constructs are reliable (Rodgers & Schneider, 1993).…”

Section: Involvementmentioning

confidence: 89%

The importance of food in vacation decision-making: Involvement, lifestyles and destination activity preferences of international Slow Food members

Lee¹

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Food is an important topic in the field of tourism, and has also been studied in many other disciplines. While most tourism literature considers food as an important motivating factor to travel, researchers such as McKercher, Okumus, and Okumus (2008) have suggested that the methods used to study food tourists do not examine the reasons for travel; instead they provide only tenuous causal relationships between actions (visiting a food destination) and motives (wanting to eat food).Thus, a more holistic approach to studying food tourists is required to better define the relationship between tourists' motivation to travel to a destination and their participation in food-related experiences. Therefore, this study examines the vacation decision-making of a group of Slow Food members with a high interest in food in terms of how they select their vacation destinations and their activities in those destinations.Vacation decision-making is a complex process with different stages. Of the different decisionmaking models available to study this process, the FLAG (fits-like-a-glove) theory was adopted as the framework in this study. This model has a naturalistic approach that considers decision-making as a process, and that each individual's decision is influenced by their past experiences (Woodside, 2006). While many underlying variables influence decision-making, two that require further investigation are involvement and lifestyle.This study aimed to understand how food is important in the vacation decision-making of Slow Food members; thus, it examined Slow Food members' destination activity preferences based on their involvement and lifestyle. The Slow Food movement is a non-profit foundation with over 20 years of history and over 100,000 members in 150 countries around the world. The philosophy of Slow Food is based on acquiring 'good, clean and fair' food. "Good food is defined as being tasty and diverse, and produced in such a way as to maximise its flavour and connections to a geographic and cultural region. Clean food is sustainable, helping to preserve rather than destroy the environment, while fair food is produced in socially sustainable ways that emphasise social justice and fair wages" (Schneider, 2008, p. 390).In order to achieve its aim and objectives, the study adopted a mixed methods exploratory research approach. In Phase 1, 40 interviews were conducted with international Slow Food members from four continents to identify their vacation decision-making, food-related lifestyle, travel lifestyle and destination activity preferences. Data analysed in Phase 1 was used in the development of a destination activity preferences scale included in Phase 2. In Phase 2, an online survey of Slow Food members and an on-site survey of non-Slow Food participants were carried out. These surveys iii collected 337 valid responses from international Slow Food members and 207 valid responses from non-Slow Food participants.Thematic analysis was employed to analyse the qualitative data collected in Phase 1 assisted by ...

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An empirical evaluation of the kapferer‐laurent consumer involvement profile scale

Cited by 45 publications

References 8 publications

Product involvement: an application in clothing

Product involvement: an application in clothing

Envolvimento do Consumidor com o Produto: comparação das escalas PII e NIP no contexto brasileiro

The importance of food in vacation decision-making: Involvement, lifestyles and destination activity preferences of international Slow Food members

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