An empirical examination of antecedents determining students' usage of clickers in a digital marketing module

Rana, Nripendra P.; Dwivedi, Yogesh K.

doi:10.1504/ijbis.2018.088572

Cited by 11 publications

(7 citation statements)

References 56 publications

(47 reference statements)

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“…The last hypothesis of this study is one of the most widely accepted ones when it comes to TAM, which is actual use is positively affected by the attitude to use any technology. The same has been established in many recent studies such as Diez-Martin et al [52], Ritz et al [107], Jorge et al [108], and Rana and Dwivedi [109] for digital marketing. However, in Malaysian digital marketing and associated digital technology acceptance in the property management sector, it is yet to be tested.…”

Section: Au1supporting

confidence: 62%

Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia

et al. 2020

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Digital tools and marketing have been widely adopted in various industries throughout the world. These tools have enabled companies to obtain real-time customer insights and create and communicate value to customers more effectively. This study aims at understanding the principles and practices of sustainable digital marketing in the Malaysian property development industry by investigating the extent to which digital marketing has been adopted, the impediments to its adoption, and the strategies to improve digital capabilities for the local context. Digital marketing theories, practices, and models from other industries are adopted and applied to the local property development industry to lay the foundation for making it smart and sustainable. This paper proposes a marketing technology acceptance model (MTAM) for digital marketing strategy and capability development. The key factors used in the model are ease of use, perceived usefulness, perceived cost, higher return, efficiency, digital service quality, digital information quality, digital system quality, attitude towards use, and actual use. The model and hypothetical relationships of critical factors are tested using structural modeling, reliability, and validity techniques using a sample of 279 Malaysian property development sector representatives. A quantitative approach is adopted, using an online questionnaire tool to investigate the behavior of respondents on the current digital marketing practices and capabilities of Malaysian property development companies. The results show that the sample property development companies are driven by the benefit of easily obtaining real-time customer information for creating and communicating value to customers more effectively through the company brand. Further strategies, such as creating real-time interactions, creating key performance indicators to measure digital marketing, personalization, and encouraging innovation in digital marketing are most preferred by local professionals. An adoption framework is provided based on the reviewed models and results of the current study to help transform the Malaysian property development sector into a smart and sustainable property development sector by facilitating the adoption of digital technologies. The results, based on real-time data and pertinent strategies for improvement of the local property sector, are expected to pave the way for inducing sustainable digital marketing trends, enhancing capabilities, and uplifting the state of the property development sector in developing countries.

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Section: Au1supporting

confidence: 62%

Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia

et al. 2020

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Section: Delone and Mclean Modelmentioning

confidence: 99%

“…In their meta-analytic review Al-Kofahi et al (2020) argued that D&M model might be appropriate for scrutinizing the individual or organisational systems' impact, especially on the performance's aspect. Up until now, to assess IS, D&M model has been applied in several fields including higher education(Petter et al, 2008;DeLone and McLean, 2016;Rana and Dwivedi, 2018;Widjaja et al, 2018;Al-Kofahi et al, 2020;.Review of the recent literature reveal that several authors have applied DeLone and Mclean framework in the education sector of different countries by focusing on its adoption or successful implementation among students(Cidral et al, 2018;Yakubu and Dasuki, 2018;Dalle et al, 2020;Dikovic et al, 2020;Fearnley and Amora, 2020;Fearnley and Amora, 2020;Hadoussa, 2020;Khand and Kalhoro, 2020;Nugroho et al, 2020;Safsouf et al, 2020;Zaineldeen et al, 2020). However, limited studies have considered the D&M-IS success from the gender perspective which is critical for its success, thusly, indicating a literature gap.…”

mentioning

confidence: 99%

E-Learning Adoption in Higher Education Institutions During the COVID-19 Pandemic: A Multigroup Analysis

et al. 2022

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After the outbreak of novel coronavirus (COVID-19) in late December 2019, in an attempt to mitigate its development, the decision to close institutions around the world was made. To continue imparting education and delivering the learning material to their students, many institutions adopted for digital or E-learning. To support those institutions attempting to digitize their learning during this pandemic, the main aim of this study is to examine the students’ accessibility to and success of E-learning portals. Using the DeLone and McLean (D&M) Model, the study explains the differences between female and male students’ accessibility to E-learning portals. This study compares female and male student groups regarding the usage of the E-learning portal in the higher education context. Using an online google survey, the data were collected from 254 students, including males and females. The study utilized PLS-SEM to perform a multi-group analysis examining female and male student groups. The study found a significant and direct relationship of e-service quality with system use and user satisfaction for females and male student groups. System quality also supported the relationship with user satisfaction. The study further revealed a significant and positive relationship between system use and user satisfaction with E-learning portal success for females and male student groups. This study also concluded that insignificant difference exists in using the E-learning portal between female and male student in higher education institutions.

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“…The growing popularity of PRSs has substantially improved the quality of teaching and student learning performance (e.g., Blasco-Arcas et al, 2013;Li & Wong, 2020;Mishra et al, 2020;Rana & Dwivedi, 2018). Specifically, PRSs have generated new teaching and learning practices in education.…”

Section: Introductionmentioning

confidence: 99%

“…Specifically, PRSs have generated new teaching and learning practices in education. Research has raised awareness among researchers of the importance of PRSs in teaching and learning (Mishra et al, 2020;Rana & Dwivedi, 2018;Voith et al, 2018). Li and Wong (2020) examined the use of PRSs with learning analytics during the 2008-2017 period to evaluate student engagement, their learning experience, and the effectiveness of teaching and learning.…”

Section: Introductionmentioning

confidence: 99%

A Review of Personal Response Systems in Higher Education

Chan

2022

Advances in Multimedia and Interactive Technologies

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Personal response systems (PRSs) are still prevalent in a wide range of educational settings, and this increasing importance has prompted many researchers to examine their various aspects. PRS effects on student learning performance are generally divided into three main categories of factors: (1) learner characteristics (learner interface and learner interactions), (2) instructor characteristics (instructors' technical skills and attitudes toward students), and (3) other contextual factors (content and types of questions). This chapter discusses the characteristics of PRSs, reviews their advantages and disadvantages, and proposes a theoretical model of the factors affecting student engagement and performance in learning. The chapter concludes by exploring the research implications of the findings and directions for future PRS research.

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An empirical examination of antecedents determining students' usage of clickers in a digital marketing module

Cited by 11 publications

References 56 publications

Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia

Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia

E-Learning Adoption in Higher Education Institutions During the COVID-19 Pandemic: A Multigroup Analysis

A Review of Personal Response Systems in Higher Education

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