An empirical investigation on factors influencing intention of use of internet banking

Abstract

One of the most important techniques for development of internet banking is to encourage people to do their daily banking transactions through internet facilities. In this paper, we present an empirical study to find out whether perceived ease of use, perceived usefulness as well as trust could influence on internet banking. The proposed study was implemented in one of Iranian banks in city of Tehran, Iran using structural equation modeling. Cronbach alpha has been calculated as 0.90, which validates the overall questionnaire. Using structural equation modeling, the survey has concluded that perceived ease of use (β=0.18, p-value=0.000), perceived usefulness (β=0.24, p-value=0.000) and trust (β=0.55, p-value=0.000) had positive and meaningful impact on internet banking

An Essential Review of Internet Banking Services in Developing Countries

“…2 An essential review of internet banking services in developing countries 4. Hojjati and Rabi (2013 Pourasadi and Dastanian (2014) Iran Use of the internet for work or teamwork, selling or buying, finance activities or banking operations, and reading news, has significant relevance to the internet banking adoption, but using the internet with the purpose of having fun and entertainment and seeking commercial information does not have a significant effect on internet banking acceptance. There are also significant differences between demographic profiles and attitudes of users and non -users groups.…”