“…Basak and Calisir (2015) assert that the user can be entertained through the exchange of information, watching videos, listening to music, playing online games, as well as seeing other user's profile. Several researchers have investigated the impact of intrinsic motivation or hedonic motivation on the users' intention to use new technologies (e.g., Alalwan et al, 2014;Alryalat et al, 2016;Abed, 2016). In the SNS context, few studies have examined the role of HM on behavioural intention (Basak and Calisir, 2015;Mouakket, 2015;Yoon and Rolland, 2015;Hsiao et al, 2016) and even fewer in using SNS for educational purposes (Hamid et al, 2015;Sharma et al, 2016).…”