An Empirical Study of the Influencing Factors on User Experience for Barrage Video Website — A Case Study of Bilibili

Li, Weilin; He, Zhaoshuang; Liu, Mengxin

doi:10.1007/978-3-030-77820-0_23

Cited by 6 publications

(4 citation statements)

References 13 publications

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“…The bullet comments sent by users will move in real-time on the video in a flowing form from the left to the right of the screen [7]. As the largest bullet screen video-sharing website in China, Bilibili can further enhance user engagement through its powerful bullet screen interaction function [8]. Allowing users to participate in formal membership exams, strengthens their sense of community belonging, and loyalty, greatly enhancing their long-term attraction to new users [9].…”

Section: Establishing High-stickness Communitiesmentioning

confidence: 99%

Differentiation Strategy of Bilibili Platform

Zhang

2024

HBEM

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With the rapid development of the Internet, the competition among internet platforms is becoming increasingly fierce. Differentiation strategy, as an effective means of competition, has a significant impact on the development of internet platforms. This study takes Bilibili as an example and uses the SWOT analysis method to explore the impact of differentiation strategies on internet platforms and summarizes the role of differentiation strategies in improving user experience, increasing user stickiness, and diversifying profits through analysis of Bilibili's differentiation strategies. The research results show that differentiation strategies have brought significant competitive advantages to Bilibili. It includes maintaining the basic advantages of a large number of young people and anime users and expanding their user groups, improving user experience, increasing user stickiness, stabilizing profits, and growing steadily. In the future, it is wise for Bilibili to dilute the differentiation on the user base and explore more methods to increase user loyalty. At the same time, Bilibili must seize the opportunity of advertising growth and explore better advertising monetization models to achieve stable and steady profit growth.

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Section: Establishing High-stickness Communitiesmentioning

confidence: 99%

Differentiation Strategy of Bilibili Platform

Zhang

2024

HBEM

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“…The idea of taking users into account has been used and developed in research for many years. Based on UTAUT (Uni ed Theory of Acceptance and User of Technology) and APEC (aesthetic, practical, emotional, and cognitive) theories, Liu et al (2021) take Bilibili as a case study to investigate the in uencing factors of the user experience. The results of a questionnaire survey show that the relationship between content and user experience and the one between function and user experience is affected by the user's emotion, while the in uence of website interaction design and environment are not signi cant.…”

Section: User-centred Approachmentioning

confidence: 99%

A comparative study of machine translated subtitles based on the user-centered approach: a case study between Bilibili and YouTube

Xie

2022

Preprint

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Bilibili has become a famous video-sharing platform in China, attracting a growing number of visitors. Expect for the videos made by uploaders themselves, an increasing number of videos in different languages are uploaded. This year, the platform announced that automatic translation can be used for free to offer an alternative solution to the language barrier. Previous research has been done to test the impact machine-translated subtitles of TED (Technology, Entertainment, and Design) or MOOCs (Massive Open Online Courses) have on the users’ reception. Very little attention has been paid to do a comparative study between different platforms. This research did a pilot study to compare machine translated subtitles on Bilibili (MTS-B) with those on YouTube (MTS-Y). Based on the human evaluation of the quality and the questionnaire conducted online, the author analyzed the relationship between the quality, users’ comprehension and attitude towards machine translated subtitles. The results show that the quality has little impact on the users’ comprehension on the video. However, when MTS-Y performs better in accuracy, participants had a better attitude towards it.

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“…Then use the data to analyze the impact on the user experience. The results show that variables such as the content and functions of the bullet screen video website have a significant impact on the user experience [1].…”

Section: Introductionmentioning

confidence: 98%

Research on the Investment Value of Bilibili Based on Discounted Cash Flow Model

2022

2022 2nd International Conference on Management Science and Industrial Economy Development (MSIED 2022)

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Bilibili is one of the most influential video websites in China. Among the video sites in China, there are few video sites similar to Bilibili that use ACG culture as the main platform culture. Users are constantly sharing what they think while also attracting more users to join in. As a platform, Bilibili can allow the groups with the same hobbies to have their communication platform, but also attract more users through the communication platform. Over the years, Bilibili, as an emerging company, has achieved a very high level in just a few years. Bilibili has achieved its goals in a period, has more users and expanded its business scope, and has successfully become a large-scale videosharing website in China. This paper uses the discounted cash flow model to evaluate the value of Bilibili company, concludes that it fits the current market value.

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An Empirical Study of the Influencing Factors on User Experience for Barrage Video Website — A Case Study of Bilibili

Cited by 6 publications

References 13 publications

Differentiation Strategy of Bilibili Platform

Differentiation Strategy of Bilibili Platform

A comparative study of machine translated subtitles based on the user-centered approach: a case study between Bilibili and YouTube

Research on the Investment Value of Bilibili Based on Discounted Cash Flow Model

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