An Empirical Study of User Behavioral Intention to Accept of Mobile TV: An Integration of TAM with Entertainment

Lin, Chuncai; Gu, Hailan; He, Yan-peng

doi:10.1109/icebe.2012.44

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Perceived Entertainment1

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2015

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“…Perceived Entertainment refers to the degree of mobile game user feel interesting and intrinsic enjoyment. In the studies on the new technology user adoption, scholars have recognized that perceived entertainment has a significant effect on the user's attitude [18][19].…”

Section: Perceived Entertainmentmentioning

confidence: 99%

Mobile Game Adoption in China: the Role of TAM and Perceived Entertainment, Cost, Similarity and Brand Trust

Jiang¹,

Peng²,

Liu³

2015

IJHIT

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The mobile game is experiencing a rapid development and one of the favorite mobile applications. This article focuses on Chinese mobile game market and conducts an empirical research on the factors of the user adoption of mobile game. The research results show that perceived usefulness, perceived entertainment, economic cost and subject norm significantly affect the attitude of use, which results in behavior intention to adopt the mobile game, while the perceived ease of use, similarity and brand trust, which proposed to affect the user adoption in related literatures insignificantly affect use adoption of mobile game .

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Section: Perceived Entertainmentmentioning

confidence: 99%