Mobile Game Adoption in China: the Role of TAM and Perceived Entertainment, Cost, Similarity and Brand Trust

Jiang, Guoyin; Peng, Ling; Liu, Ruoxi

doi:10.14257/ijhit.2015.8.4.24

Cited by 17 publications

(14 citation statements)

References 15 publications

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“…Here, an explanation of the lack of effect may be based on the simplicity of the tool and loss of usefulness of these apps when the replacement exists, such as an online version or by Web. These results are also consistent with Jiang, Peng, and Liu (2015); the authors identify usefulness of mobile games as a construct that contribute to improve the life of a person via other aspects as enjoyment or entertainment, which would justify the positive relationship on attitude toward the system.…”

Section: Final Discussion Limitations and Future Researchsupporting

confidence: 87%

Determinants of Intention to Use the Mobile Banking Apps: An Extension of the Classic TAM Model

2016

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For financial institutions mobile banking has represented a breakthrough in terms of remote banking services. However, many customers remain uncertain due to its security. This study develops a technology acceptance model that integrates the innovation diffusion theory, perceived risk and trust in the classic TAM model in order to shed light on what factors determine user acceptance of mobile banking applications. The participants had to examine a mobile application of the largest European bank. In the proposed model, an approach to external influences was included, theoretically and originally stated by Davis et al. (1989). The proposed model was empirically tested using data collected from an online survey applying structural equation modeling (SEM). The results obtained in this study demonstrate how attitude determine mainly the intended use of mobile apps, discarding usefulness and risk as factors that directly improve its use. Finally, the study shows the main management implications and identifies certain strategies to reinforce this new business in the context of new technological advances.

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Section: Final Discussion Limitations and Future Researchsupporting

confidence: 87%

Determinants of Intention to Use the Mobile Banking Apps: An Extension of the Classic TAM Model

2016

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“…Moreover, various researchers also identified the importance of informativeness and positive relationship among informativeness, attitude and behavioral intention (Haq, 2009) and it is measured as a vital construct for having a significant effect on attitude of individuals (Gvili & Levy, 2016). Antecedents of positive user behavior were examined and the results exposed that informativeness is a key driver of favorable behavioral response and intention to involve in satisfactory user reactions which is positively related with intention to purchase (Jiang, Peng, & Liu, 2015).…”

Section: Discussionmentioning

confidence: 99%

Determinants of Behavioral Intention towards Mobile Learning in Pakistan: Mediating role of Attitude

Hameed¹,

Qayyum²

2018

BER

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Mobile learning is an emerging concept which has been verified in previous years. With the rapid advancement in mobile technology, it has emerged with new facets that have significant impact on attitude and behavioral intention towards mobile learning. The purpose of the study is to measure the factors that can affect the behavioral intention towards mobile learning in Pakistan. Mediating role of attitude and direct relationshi p of entertainment, informativeness and irritation are measured. Simple random sampling technique is applied to collect data from university students with a sample size of 373 individuals. Confirmatory factor analysis and multi ple regression analysis are applied to measure model fitness and hypotheses. Whereas, dual statistical techniques i.e. Baron and Kenny's and Preacher and Hayes methods are applied to measure the mediation effect. All variables showed significant impact on behavioral intention towards mobile learning except irritation which exhibited partial mediation. Managerial, academic and future implications are also discussed.

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“…Muñoz et al (2017) found several variables, such as perceived usefulness towards intention to use, are weak. Another study that uses TAM from the mobile games' perspective found that all variables are significantly influencing behavioural intention to adopt the mobile game (Jiang, Peng & Liu, 2015;Murphy et al, 2016). These show that TAM is used continuously by researchers to explain which factor influences user acceptance or rejection of mobile application regardless of the field of study.…”

Section: Technology Acceptance Model (Tam)mentioning

confidence: 97%

Understanding tourist mobile hotel booking behaviour: Incorporating perceived enjoyment and perceived price value in the modified Technology Acceptance Model

Mohamad

Hanafiah

Radzi

2021

TMS

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This study examines how mobile technology adoption influences customers' intention to book hotel rooms via smartphone. This study empirically incorporated perceived enjoyment and perceived value in the modified Technology Acceptance Model (m-TAM) and tested it as a unified model. Partial Least Square-Structural equation modelling (PLSSEM) was applied to estimate the proposed research framework based on the survey data collected from 386 travellers who booked hotels via their smartphones. The structural model confirms perceived usefulness, perceived ease of use, perceived enjoyment, and perceived price value significantly influence consumers' behavioural intentions toward mobile hotel booking. This study confirms that TAM can be extended and employed to predict and explain the acceptance of the new technologies in service industries. This study also provides valuable theoretical contributions in developing and testing related theories and practical implications to hotel operators, online travel agencies (OTAs), and hospitality technology suppliers.

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Mobile Game Adoption in China: the Role of TAM and Perceived Entertainment, Cost, Similarity and Brand Trust

Cited by 17 publications

References 15 publications

Determinants of Intention to Use the Mobile Banking Apps: An Extension of the Classic TAM Model

Determinants of Intention to Use the Mobile Banking Apps: An Extension of the Classic TAM Model

Determinants of Behavioral Intention towards Mobile Learning in Pakistan: Mediating role of Attitude

Understanding tourist mobile hotel booking behaviour: Incorporating perceived enjoyment and perceived price value in the modified Technology Acceptance Model

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