“…When measuring hotel performance, profitability is not just related to financial data such as ROE, ROA), and return on sales. Occupancy rate, room revenue, stock return, productivity, and profit per unit of production have also been widely employed as indicators of business profitability in the hospitality literature (Chen, ; Chen, Hou, & Lee, ; Guillet, Kucukusta, & Xiao, ; Kim & Gu, ; Turner & Guilding, ; Xiao, O'Neill, & Mattila, ). For instance, extant studies claimed that the RevPAR, the TrevPAR, the GOPPAR, the average daily rate, the percentage of occupancy, and the net operating income are used as measurements of hotel performance (Banker, Potter, & Srinivasan, ; Pine & Phillips, ; Mattila & O.Neill, ; O'Neill & Mattila, ; Sainaghi, ).…”