An Examination of Purchase Decision-Making Criteria: A Case of Turkey as a Destination

Özdipçiner, Nuray Selma; Li, Xiangping; Uysal, Muzaffer

doi:10.1080/19368623.2010.482850

Cited by 9 publications

(7 citation statements)

References 22 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This finding was consistent with the nature of tourism in Antalya, since most of the tours that are marketed to bring tourists to Antalya are all-inclusive packages (Ozdipciner et al, 2010). Indeed, all-inclusive package holiday concept encompasses the idea of being protected in a resort (Issa & Jayawardena, 2003).…”

Section: Theoretical Implicationssupporting

confidence: 86%

“…Extensive consumer behavior research demonstrates that individuals with different educational backgrounds, occupations, or incomes tend to exhibit characteristically differentiated behavioral patterns (Ozdipciner, Li, & Uysal, 2010). In this sense, it is plausible to assume that there are relations between tourist profile, tourist satisfaction and loyalty.…”

Section: Hypothesesmentioning

confidence: 99%

See 1 more Smart Citation

Relationships Among Tourist Profile, Satisfaction and Destination Loyalty: Examining Empirical Evidences in Antalya Region of Turkey

Özdemır

Aksu

Ehtíyar

et al. 2012

Journal of Hospitality Marketing & Management

118

View full text Add to dashboard Cite

Section: Theoretical Implicationssupporting

confidence: 86%

Section: Hypothesesmentioning

confidence: 99%

Relationships Among Tourist Profile, Satisfaction and Destination Loyalty: Examining Empirical Evidences in Antalya Region of Turkey

Özdemır

Aksu

Ehtíyar

et al. 2012

Journal of Hospitality Marketing & Management

118

View full text Add to dashboard Cite

“…Consumer decision-making is a prominent area of interest in consumer behavior studies (Tai, 2005), which approach the question in different ways. For example, Ozdipciner, Li, and Uysal (2010) use a frequency analysis of individual decision criteria; more systematically, conjoint analysis (Green & Srinivasan, 1978), the Consumer Styles Inventory (Sproles & Kendall, 1986), and discrete-choice analysis (DCA; Verma, Plaschka, & Louviere, 2002) have been widely deployed to understand and model consumer decision-making. Conjoint analysis relies on comparisons of experimentally designed product descriptions, focusing mostly on rating and ranking particular attribute packages (Verma et al, 2002).…”

Section: Consumer Decision-making Stylesmentioning

confidence: 99%

How Do Diners Make Decisions Among Casual Dining Restaurants? An Exploratory Study of College Students

Cheng

Bilgihan

Kandampully

2015

International Journal of Hospitality & Tourism Administrati

View full text Add to dashboard Cite

Casual dining is a unique sector in the foodservice industry, and consumer decisions in this market are of great interest to marketers. Adopting the well-established Consumer Styles Inventory, this study explores the decision-making styles of college-age diners-an important and emerging growth segment. With survey data collected from a self-administered survey, it identifies five decisionmaking styles adopted by college students: hedonistic, habitual, price conscious, confused by overchoice, and brand conscious. The discussion highlights some notable managerial implications, as well as some limitations and directions for research.

show abstract

“…Five attributes were selected from a collection of studies (Heung and Chu, 2000;Heung et al, 2001;Koh et al, 2010;Mak et al, 2009;Ozdipciner et al, 2010;Yavas and Babakus, 2005;Lo et al, 2013;Kucukusta et al, 2013). These five attributes were price, therapist qualification, level of privacy, range of spa facilities and product branding.…”

Section: The Conjoint Analysis Approachmentioning

confidence: 99%

Spa market segmentation according to customer preference

Guillet

Küçükusta

2016

International Journal of Contemporary Hospitality Management

View full text Add to dashboard Cite

Purpose – This paper aims to segment spa customers based on their preferences for a set of spa attributes. With the considerable growth rate of the spa market, it is vital for spa professionals to understand spa-goers’ preferences. However, academics and industry professionals have not devised a structured method by which to manage spa customers. Design/methodology/approach – A survey was conducted using a face-to-face survey with visitors to Hong Kong who had visited a spa. By applying conjoint and cluster analysis, customers could be categorized into distinct segments. Findings – Four customer segments were identified: spa enthusiasts, high spenders, value seekers and price-sensitive spa-goers. Spa enthusiasts were the largest segment among the four, followed by value seekers, price-sensitive spa-goers and high spenders. Research limitations/implications – Given the limited academic interest in the area, this study contributes to the literature by providing insights into spa-goers’ preferences and how those preferences can be used to segment spa-goers. Practical implications – Based on the different needs, preferences and socio-demographic characteristics of the four segments – spa enthusiasts, high spenders, value seekers and price-sensitive spa-goers – spa industry managers could customize their strategies and design different spa services and packages to meet the needs of the four segments. Originality/value – The combined use of conjoint and cluster analysis provides a new method of market segmentation in the spa industry. This study could help spa professionals to design customized spa products for the distinct segments, and thus retain and attract more spa visitors.

show abstract

An Examination of Purchase Decision-Making Criteria: A Case of Turkey as a Destination

Cited by 9 publications

References 22 publications

Relationships Among Tourist Profile, Satisfaction and Destination Loyalty: Examining Empirical Evidences in Antalya Region of Turkey

Relationships Among Tourist Profile, Satisfaction and Destination Loyalty: Examining Empirical Evidences in Antalya Region of Turkey

How Do Diners Make Decisions Among Casual Dining Restaurants? An Exploratory Study of College Students

Spa market segmentation according to customer preference

Contact Info

Product

Resources

About