An exploration of MMORPG in-game virtual-item contribution to game enjoyment from the perspectives of purchase behavior and psychological ownership

Tan, Wee-Kheng; Yang, Chieh-Yu

doi:10.1016/j.chb.2022.107303

Computers in Human Behavior

2022

DOI: 10.1016/j.chb.2022.107303

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An exploration of MMORPG in-game virtual-item contribution to game enjoyment from the perspectives of purchase behavior and psychological ownership

Wee-Kheng Tan

Chieh-Yu Yang

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Cited by 11 publications

(2 citation statements)

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“…In a sophisticated mobile phone, it certainly provides a lot of online media such as product descriptions, pictures, background music, videos, commercial flash animation, and marketing games (Talwar et al, 2020). That way, consumers can feel pleasure and excitement in searching for products and services while interacting through the media provided by the internet (Tan & Yang, 2022). According to the study, Enjoyment is one of the values of the Multiple Value Dimensions in TCV (Tan & Yang, 2022).…”

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“…That way, consumers can feel pleasure and excitement in searching for products and services while interacting through the media provided by the internet (Tan & Yang, 2022). According to the study, Enjoyment is one of the values of the Multiple Value Dimensions in TCV (Tan & Yang, 2022). Enjoyment is defined as an emotion when it reflects pleasure or joy (Simonton & Garn, 2020).…”

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Integration of Procurement Value: Review of Online Gamers Character Identification and Information Supply Behaviour

Annas

Humairoh

2023

IJSS

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The main intention of the study was to uncover the values that online gamers held during the process of observing, assessing and finally held the procurement process. Those values been interpreted and describing a crystal-clear pattern of behavior of the gamers. Survey was conducted to identify as well as reviewed the character of the respondents whose all player of online game. The research took place at surrounding teens neighborhood with the range of age various but most dominantly by college ages. The method of random interview and quick assessment on questionnaire were held to justify the result. It was confirmed from the final observations and data analysis that character identification, integrated value and the way player feel related to the feature of the game significantly gave impact on how they made procurement pattern and intentions. Further research was suggested to observe more on the variety of respondents occupations as the spending power on game level were various.

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confidence: 99%

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confidence: 99%

Integration of Procurement Value: Review of Online Gamers Character Identification and Information Supply Behaviour

Annas

Humairoh

2023

IJSS

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Psychological Ownership of Avatars in the Metaverse: Its Key Antecedents and Outcomes

Park,

Kim

2024

J of Consumer Behaviour

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This study developed and tested a model exploring the antecedents and outcomes of psychological ownership of avatars in the metaverse, considering the moderating role of virtual currency acquisition methods. Using data from 252 ZEPETO users and Partial Least Square‐Structural Equation Modeling (PLS‐SEM), the study found that the ability to control, intimate knowledge, and invest in self significantly enhances psychological ownership of avatars, which extends to virtual products. Notably, the reward system (versus direct purchase) for acquiring virtual currency amplified this ownership extension, and the transference of psychological ownership from avatars to virtual products significantly influenced the intention to purchase corresponding real‐world products. The study underscores the interplay between virtual and real‐world dynamics, highlighting the impact of digital activities on real‐world consumer behavior.

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Cooperate to play: How in-game cooperation knowledge impacts online gamer loyalty

Pham

Huang

Liao

et al. 2023

Computers in Human Behavior

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An exploration of MMORPG in-game virtual-item contribution to game enjoyment from the perspectives of purchase behavior and psychological ownership

Cited by 11 publications

References 71 publications

Integration of Procurement Value: Review of Online Gamers Character Identification and Information Supply Behaviour

Integration of Procurement Value: Review of Online Gamers Character Identification and Information Supply Behaviour

Psychological Ownership of Avatars in the Metaverse: Its Key Antecedents and Outcomes

Cooperate to play: How in-game cooperation knowledge impacts online gamer loyalty

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