An exploration of values in ethical consumer decision making

Shaw, Deirdre; Grehan, E.; Shiu, Edward; Hassan, Louise M.; Thomson, Jennifer A.

doi:10.1002/cb.3

Cited by 224 publications

(237 citation statements)

References 26 publications

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“…Combining Schwartz's (1992) value framework with qualitative research techniques proves to provide rich insights (e.g. Shaw et al 2005). Personal values can rather be used to help explain consumer ambivalence and complexities in choice when it comes to ethical products.…”

Section: Limitations and Directions For Further Researchmentioning

confidence: 99%

Individual values and motivational complexities in ethical clothing consumption: A means-end approach

Jagel

Keeling

Reppel

et al. 2012

Journal of Marketing Management

142

128

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Section: Limitations and Directions For Further Researchmentioning

confidence: 99%

Individual values and motivational complexities in ethical clothing consumption: A means-end approach

Jagel

Keeling

Reppel

et al. 2012

Journal of Marketing Management

142

128

View full text Add to dashboard Cite

“…One might argue that the identification of the ethical consumer (Shaw et al, 2005) is a restriction on the application of social marketing techniques as it implies that only this segment of the target is likely to respond to social marketing initiatives. Additionally, the target consumer at an event self selects by deciding that the event is of interest to them which means that there may or may not be ethical consumers amongst this group.…”

Section: Literature (A) Social Marketing: Underpinning a Change In Aumentioning

confidence: 99%

Changing audience behaviour: festival goers and throwaway tents

Henderson

Musgrave

2014

International Journal of Event and Festival Management

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Purpose – To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. Design/methodology/approach – Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Findings – The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. Research limitations/implications – A single low-involvement behaviour example is used to validate the conceptual framework suggesting further work is needed to widen tests of its applicability. Originality/value – This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events.

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“…However, consumers tend to be interested in the benefits and method of production of the products they purchase, especially foods (SHAW et al, 2005).…”

Section: Discussionmentioning

confidence: 99%

“…The adjustment steps are described below. The extraction by principal components, principal axis factoring, Several studies have consistently highlighted the existence of a group of consumers who are concerned about a broad spectrum of issues ranging from the environment and animal welfare to societal concerns including human rights (SHAW et al, 2005).…”

Section: Extraction Analysismentioning

confidence: 99%

Application of exploratory factor analysis to assess fish consumption in a university community

et al. 2013

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Application of exploratory factor analysis to assess fish consumption in a university community Aplicação de análise fatorial exploratória para avaliar o consumo de pescado em uma comunidade universitáriaErika da Silva MACIEL 1 *, Luciana Kimie SAVAY-DA-SILVA 1 , Júlia Santos VASCONCELOS 1 , Juliana Antunes GALVÃO 1 , Jaqueline Girnos SONATI 2 , Dirceu da SILVA 2 , Marília OETTERER 1 IntroductionRegular consumption of fish is part of a healthy diet, which is one of the main reasons for its consumption (VERBEKE; VACKIER, 2005).Dietary intervention indicates a better quality of life with the use of diets based on fish, fruits, and vegetables (BLANK et al., 2007). Traditional eating habits in Mediterranean populations, for example, offer, among other foods, the choice of fish consumption, with which there is consistent evidence of healthpromoting properties (MUNÕZ et al., 2009;TYROVOLAS;PANAGIOTAKOS, 2010).A systematic review of publications from 1985 to 2009 on dietary habits and risk of cardiovascular diseases and cancer identified that the adoption of the model Mediterranean diet is associated with reduced risk of cardiovascular diseases and some types of cancer (TYROVOLAS; PANAGIOTAKOS, 2010).Given that nutritional dietary habits have a fundamental effect on health, it is not surprising that a quality diet is an issue to be addressed by public authorities.The global fish consumption has been increasing in recent years and factors such as concern with food quality and frequent food-related problems may be influencing this behavior. It appears that the concern with the consumption of foods low on fat and cholesterol and of high nutritional value has contributed to the increase in fish consumption (MICHELS; PROCHMANN, 2002).Among the benefits of a fish-based diet are the reduction of cholesterol levels and the low incidence of stroke, heart diseases, and Alzheimer's disease. Fish consumption can improve cognitive function in adults and prevent the birth of underweight infants as well as preterm delivery birth (BURGER, 2008). ResumoO objetivo desta pesquisa foi utilizar-se da técnica de Análise Fatorial Exploratória (AFE) para a adequação de instrumento de avaliação do consumo de pescado e as características envolvidas nesse processo. A coleta de dados ocorreu durante campanha de incentivo ao consumo de pescado no Brasil e contou com a participação de membros de uma comunidade universitária. Foi construído e utilizado um instrumento de avaliação composto por questões de múltipla escolha e em escala Likert de cinco pontos para avaliar a importância de determinados atributos no processo de aquisição e consumo de pescado. A amostra contou com a participação de 224 pessoas, sendo a sua maioria (65,6%) composta por mulheres. Quanto à frequência de consumo de pescado, 37,67% dos voluntários entrevistados responderam que consomem o produto de duas a três vezes ao mês e 29,6%, uma vez na semana. A AFE foi utilizada para agrupamento das variáveis, utilizou-se a extração pelos componentes principais e a rotação pelo método ...

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An exploration of values in ethical consumer decision making

Cited by 224 publications

References 26 publications

Individual values and motivational complexities in ethical clothing consumption: A means-end approach

Individual values and motivational complexities in ethical clothing consumption: A means-end approach

Changing audience behaviour: festival goers and throwaway tents

Application of exploratory factor analysis to assess fish consumption in a university community

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